Sharia Marketing, Entrepreneurial Orientation, Product Innovation, Entrepreneurial Competency and Performance: The Case of Batik MSMEs Solo, Indonesia

  • Anita Rahmawaty IAIN Kudus
  • Kharis Fadlullah Hana
  • Nor Aini

Abstract

This study aims to analyze the effect of sharia marketing, entrepreneurial orientation, product innovation, and entrepreneurial competence on the performance of Micro, Small, and Medium Enterprises (MSMEs) of Batik (the traditional fabric of Indonesia) in Solo, Indonesia. It involved 86 Batik MSMEs owners in Laweyan Solo, Indonesia. This study also employed a statistical analysis technique using multiple linear regression. The findings of this study indicate that Sharia marketing, entrepreneurial orientation, product innovation, and entrepreneurial competence have a positive impact on the performance of Batik MSMEs in Solo, Indonesia. MSMEs performance will significantly increase if good Sharia marketing exists. Moreover, creative entrepreneurial orientation, quality product innovation, and smart entrepreneurial competencies are also demanded to improve the performance of Batik MSMEs.

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Published
2022-08-08
How to Cite
Rahmawaty, A., Hana, K., & Aini, N. (2022). Sharia Marketing, Entrepreneurial Orientation, Product Innovation, Entrepreneurial Competency and Performance: The Case of Batik MSMEs Solo, Indonesia. Annual International Conference on Islamic Economics and Business (AICIEB), 2(1), 395-408. https://doi.org/https://doi.org/10.18326/aicieb.v2i1.113