The Effect of Ease and Security in Shopeepay Transactions on Increasing Interest in Buying the Kudus Community

  • Hany Tasmiyatul Unsa IAIN KUDUS
  • Nur Hidayah Faculty of Islamic Economics and Bussiness, IAIN Kudus, Indonesia
  • Agep Rumanto Faculty of Islamic Economics and Bussiness, IAIN Kudus, Indonesia


Along with technological advances which are currently developing very rapidly, making many conveniences in various fields, one of which is transaction technology in the fintech field. With this, a new phenomenon has emerged, namely changes in society in buying and selling transactions. The purpose of this research is to find out and analyze the effect of convenience and security in conducting transactions on the increasing buying interest of the Kudus people. This study uses quantitative methods with data collection through questionnaires by giving written questions or statements to the people who live in Kudus as many as 98 respondents who have shopee accounts and have made transactions through shopeepay. Data analysis using t test and f test. The results of this analysis indicate that the perception of convenience and security has a positive influence on the buying interest of the Kudus people because apart from being easy to use and learn, ShopeePay is also easy to access and has a high standard security system.


(t.yr.). SHOPEE 2021.
Aisyah Ayu Qonita, Sulton, Yerry Soepriyanto. (2019). Perceived usefulness, convenience and accessibility, 140-148.
Alwafi, RF (2016). The effect of perceived security of ease of transacting, trust in stores and shopping experience on online purchase intention on the buying and selling site, 1-15.
Andre Mayjeksen, DP (2020). Technology Acceptance Model (TAM) To Analyze User Acceptance Of The Use Of Online Shopping Applications XYZ, 580-592.
Aptaguna. (2016). The Influence of Service Quality And Price.
Ardiani, RF (2021). Effect of perceived security, ease of use.
Wise. (2016). Effect of electronic word of mouth (e-WOM) and brand image on consumer buying brands Go-Jek Yogyakarta.
Aziz, A. (2021). The effect of perceived convenience on interest in using electronic money (Shopeepay), 105-116.
Christine. (2020). The effect of shopee paylater user satisfaction on thesis customer loyalty.
D. Alenda, SR (2022). Factors affecting shopeepay customer satisfaction, 1-8.
Erika Devi Udayanti, FA (2018). Analysis of Interest in Using TB eScoring Applications with a Technology Acceptance Model (TAM) Approach, 1-12.
Eun Soo Park, MS (2020). Factors of the Technology Acceptance Model for Construction IT.
Fitri Mawardani, RD (2021). Effect of Perceived Ease of Use and Promotion of Cashbacj on student interest in using the Shopeepay digital wallet on the Shopee application.
Hapsawati, T. (2021). Ease of Use and Price on Consumers' Online Purchase Interest, 89-96.
Khusnul Khotimah, F. (2018). The effect of ease of use, consumer confidence & advertising creativity on online-shop consumer buying interest.
Nabila Aulia, IK (2018). Influence of Perceived Usefulness and Ease of Use on Interest in Using Quick Response Codes in Financial Transactions, 1749-1766.
Nabila, S. (2021). The Influence of Trust, Security, and Ease of Use of Applications on Repurchase Interest (Case study in e-commerce).
Ni Made AyuIntan Febriani, IG (2021). The Influence of Customer Experience, Ease of Use, and Trust on Repurchase Intention (Case Study of Tokopedia Consumers in Denpasar).
Sonya Zuelseptia, R.,. (2018). The Influence of Perceived Risk and Perceived Ease of Use on Consumer's Attitude and Online Purchase Intention.
Sulfina, Y. d. (2021). Effect of perceived ease of use and perceived usefulness, 105-116.
Sutriyono, S. (2008). University of Indonesia Thesis on the influence of positive word of mouth received on buying interest.
Utami, AR (2020). The effect of perceived convenience, trust, security and perceived risk on interest in using e-commerce, 79-93.
Wahyu Prastiwi Umaningsih, DK (2018). The effect of perceived convenience, service features, and security on the intention to use e-money.
Heny Sidanti, DC (2020). The Effect Of Easy Perception And Security Perception On The Intention Of Using Shopeepay Through Attitude As Intervening Variables In Madiun.
How to Cite
Unsa, H., Hidayah, N., & Rumanto, A. (2022). The Effect of Ease and Security in Shopeepay Transactions on Increasing Interest in Buying the Kudus Community. Annual International Conference on Islamic Economics and Business (AICIEB), 2(1), 73-83.