Digital Social Marketing Technology in the New Normal Era in Review of Islamic Business Ethics

Case Study of Yen's Delight Coffee & Resto Samarinda

  • Darmawati Darmawati Fakultas Ekonomi dan Bisnis Islam, UINSI Samarinda
  • Lisda Aisyah
  • Muhammad Afif Ridha


Digitalization has evolved in this day and age in any field, including marketing. Especially with the COVID-19 pandemic, digital marketing has become one of the most sought after markets by the general public, including one of the restaurant called by the Yen's Delight Coffee & Resto trademark in the Samarinda area, a restaurant that provides food variants from various foreign countries and has been Halal certified from MUI. With digital marketing, the restaurant is raised. Apart from the place that has an Islamic nuance, therefore, it makes researchers interested in studying the restaurant in terms of Islamic business ethics. The type of research used in this study is qualitative with a descriptive analytical approach, through interviews, documentation, and observation. The results of the study indicate that both the products offered or menu variants, ingredients, quality, ethics and service, to the place and facilities have followed the principles of Islamic business ethics.


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How to Cite
Darmawati, D., Aisyah, L., & Ridha, M. (2022). Digital Social Marketing Technology in the New Normal Era in Review of Islamic Business Ethics. Annual International Conference on Islamic Economics and Business (AICIEB), 2(1), 409-421.