The Effect of Prices, Halal Certification, and Halal Awareness on Buying Interest Among Muslims in Samarinda
Abstract
Indonesia is a Muslim-majority country. A Muslim should pay attention to what they consume especially food and drink. Muslim consumers need to increase knowledge and awareness about halal food and beverage products. The existence of halal certification from MUI becomes one of the identities of a product ability to consume. In addition the price also affects the buying interest of consumers. This research aims to find out the influence of price, halal certification, and halal awareness on the interest in buying Chatime drinks among Muslims in Samarinda city. This is quantitative. The data collection technique uses questionnaires with a sample number of 100 people with probability sampling. Data analysis using multiple regression analysis. The results showed that halal certification did not affect Chatime beverage buying interest while prices and halal awareness affected buying interest. Simultaneously, price, halal certification, and halal awareness had a significant effect on Chatime's The coefficient of determination of 45.5% indicates the magnitude of the effect of independent variables on dependent variables while the remaining 54.5% is described by other variables outside of this study. It is necessary to socialize the importance of halal certification and the inclusion of halal certification in packaging and outlets.
References
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Malik, R. F., Hermawan, A., & Asnawi, Y. H. (2019). the Effect of Halal Awareness, Halal Certification and Halal Marketing Toward Halal Purchase Intention of Fast Food Among Muslim Millenials Generation. Russian Journal of Agricultural and Socio-Economic Sciences, 90(6), 76–83. https://doi.org/10.18551/rjoas.2019-06.11
Miraza, M. F., Rini, E. S., & . F. (2021). Halal Awareness, Social Media Promotion, and Reference Group (Word of Mouth) on Purchase Decision through Purchase Intention as Intervening Variable (Case Studies on MSME in Super Swalayan, Taman Setiabudi Indah, Medan). International Journal of Research and Review, 8(6), 347–354. https://doi.org/10.52403/ijrr.20210644
Mustika Inong, A., Hendradewi, S., & Ratnaningtyas, H. (2021). Halal Label: Is It Important in Determining Buying Interest? JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 07(01), 1–10. https://doi.org/10.34203/jimfe.v7i1.2929
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Nurhasanah, S., & Hariyani, H. F. (2018). Halal Purchase Intention on Processed Food. Tazkia Islamic Finance and Business Review, 11(2), 187–209. https://doi.org/10.30993/tifbr.v11i2.142
Osly Usman, M. B., & Aryani, Y. (2020). The Effect Of Brand Image, Product Quality and Price on Purchase Intention. https://doi.org/https://dx.doi.org/10.2139/ssrn.3642536
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Pasaribu, L. N., & Purba, K. (2020). The Influence of Trust on the Online Purchase Decisions with Buying Interest on the Social Networking Site Instagram: Case Study of Online Shop Users on Instagram. Research, Society and Development, 9(10), e8669109119. https://doi.org/10.33448/rsd-v9i10.9119
Philip Kotler, Wong, Vv., Saunders, J., & Armstrong, G. (2005). Principles of Marketing. Pearson Prentice Hall. https://doi.org/10.2307/2224326
Puspitosari, A. A., & Suharso. (2020). The Effect of Products and Prices on Purchasing Decisions of Health Food. MEC-J (Management and Economics Journal), 4(2), 175–184. https://doi.org/10.18860/mec-j.v4i2.9209
Sahir, S. H., Fahlevi, M., Kasbuntoro, & Sutia, S. (2021). Effect of Halal Food Management System Certification on Buying Interest of Indonesian Consumer Goods. Uncertain Supply Chain Management, 9(3), 731–738. https://doi.org/10.5267/j.uscm.2021.4.005
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Septiani, D., & Ridlwan, A. A. (2020). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55–60. https://doi.org/10.15575/ijhar.v2i2.6657
Setyaningsih, E. D., & Marwansyah, S. (2019). The Effect of Halal Certification and Halal Awareness through Interest in Decisions on Buying Halal Food Products. Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking, 3(1), 65. https://doi.org/10.35448/jiec.v3i1.5515
Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 441–453. https://doi.org/10.13106/jafeb.2021.vol8.no4.0441
Wijaya, A. G., & Zulfa, M. (2017). The Effect Of Word Of Mouth, Price, Perception, Brand Image, And Trust On Purchase Decision Using Purchase Intention As An Intervening Variable (Study at Middle Class Housing in Semarang). International Journal of Islamic Business Ethics, 2(3), 1. https://doi.org/10.30659/ijibe.2.3.1-12
Wijiantoro, D. S. (2019). The Influence of Product, Price, and Location on Consumer Purchasing Interest in Bakso Pak Kus Residen Sudirman Surabaya. Journal of World Conference (JWC), 1(1), 157–166. https://doi.org/10.29138/prd.v1i1.48
Ahmad Khalil, A. W., Fawa’id, M. W., & Hidayah, L. (2021). Pengaruh Harga dan Label Halal Terhadap Minat Beli Roti Naf’a Di Kecamatan Kepung Kediri (The Influence of Price and Halal Labels on The Interest of Buying Naf’a Bread in Kepung Kediri). Qawãnïn: Journal of Economic Syaria Law, 5(1), 67–82. https://doi.org/10.30762/qawanin.v5i1.2760
Amron, A. (2018). Effects of Product Quality, Price, and Brand Image on the Buying Decision of City Car Product. Archives of Business Research, 6(4), 1–8. https://doi.org/10.14738/abr.64.4374
Annan, J., Donald, A., Goldstein, M., Gonzalez Martinez, P., & Koolwal, G. (2021). Taking power: Women’s empowerment and household Well-being in Sub-Saharan Africa. World Development, 140. https://doi.org/10.1016/j.worlddev.2020.105292
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors Affecting Halal Purchase Intention – Evidence from Pakistan’s Halal food Sector. Management Research Review, 38(6), 640–660. https://doi.org/10.1108/mrr-01-2014-0022
Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997
Batu, R. L., Monica, C., & Aprilia, B. N. (2020). The Effect Of Promotion And Price On The Purchasing Decisions. Almana : Jurnal Manajemen Dan Bisnis, 4(1). https://doi.org/https://doi.org/10.36555/almana.v4i1.1290
Djunaidi, M., Oktavia, C. B. A., Fitriadi, R., & Setiawan, E. (2021). Perception and Consumer Behavior of Halal Product Toward Purchase Decision in Indonesia. Jurnal Teknik Industri, 22(2), 171–184. https://doi.org/10.22219/jtiumm.vol22.no2.171-184
Fadlullah, A. K. (2021). The Effect of Halal Label , Halal Awareness , Food Ingredients , Advertising and Purchase Interest on the Decision To Buy “ Samyang Noodles ” ( Study on Universities Students in Malang City ). 24(2), 107–113. https://seajbel.com/wp-content/uploads/2021/05/SEAJBEL24_557.pdf
Fahmi, S. (2017). Halal labeling effect on muslim consumers attitude and behavior. November. https://doi.org/10.2991/icoi-17.2017.26
Fanny Putera Perdana, F., Jan, M. T., Altunişik, R., Jaswir, I., & Kartika, B. (2019). the Role of Halal Certification on Purchase Intention Towards Food Products From Mena Countries: a Sem Study. Journal of Islamic Monetary Economics and Finance, 5(1), 63–88. https://doi.org/10.21098/jimf.v5i1.1048
Fawzeea, B. K., Sudardjat, I., & Dilham, A. (2021). The Effective of Halal Certification and Product Quality Food Ingredients on the Interest of Buying through Experiential Buying of Consumers in Small Souvenir Industries Sumatera Utara. Systematic Reviews in Pharmacy, 12(3), 842–844. https://doi.org/10.31838/srp.2021.3.119
Genoveva, G., & Utami, N. N. (2020). the Influence of Brand Image, Halal Label, and Halal Awareness on Customers Purchasing Decision of Halal Cosmetic. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 355. https://doi.org/10.24912/jmieb.v4i2.8381
Gunawan, N. F., & Herdinata, C. (2021). The Effect of Price, Product Quality and Brand Image on the Interest in Purchasing Two Good Bakery Products. KnE Social Sciences, 2021, 282–296. https://doi.org/10.18502/kss.v5i5.8816
Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer Behaviour:Building Marketing Strategies. In McGraw-Hill. www.mhhe.com
Herlambang, R. T., & MM, D. S. H. (2020). Analysis Price, Perception of Quality, and Promotion with Intervening Brand Trust Toward Purchase Intention Honda Vario 150CC (Case Study at PT Wahana Makmur Sejati). International Journal of Innovative Science and Research Technology, 5(8), 1276–1284. https://doi.org/10.38124/ijisrt20aug678
Indawati Lestari, Martin, Marihot Manullang, Ribka Sari Butar-Butar, & Zulia Rifda Daulay. (2021). The Effect Of Brand Ambasador and Prices on The Purchase Decision Of Android Hand Phone Through Interest In Buying Consumers In Medan City. International Journal of Science, Technology & Management, 2(4), 1321–1326. https://doi.org/10.46729/ijstm.v2i4.274
Izzuddin, A. (2018). Pengaruh Label Halal, Kesadaran Halal, dan Bahan Makanan Terhadap Minat Beli Makanan Kuliner. Jurnal Penelitian Ipteks, 3(2), 100–114. http://jurnal.unmuhjember.ac.id/index.php/PENELITIAN_IPTEKS/article/view/1886/1547
Karimah, N., & Darwanto, D. (2021). Effect of Halal Awareness, Halal Certification, Food Ingredients Composition, Halal Marketing and Religiosity on Purchase Intention of Imported Food Products. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 3(2), 177–191. https://doi.org/10.47467/alkharaj.v3i2.319
Lestari, S. A., & Rahmidani, R. (2019). Pengaruh Harga Dan Word of Mouth (Wom) Terhadap Minat Beli Laptop Merek Toshiba Dikalangan Mahasiswa Universitas Negeri Padang. Jurnal Ecogen, 2(3), 524. https://doi.org/10.24036/jmpe.v2i3.7444
LPPOM MUI | Lembaga Pengkajian Pangan Obat-obatan dan Kosmetika Majelis Ulama Indonesia. (n.d.). Retrieved November 22, 2021, from https://www.halalmui.org/mui14/main/page/sertifikatketetapan-halal-mui
Mahliza, F., & Prasetya, P. (2021). Determining Purchase Intention in Halal Personal Care Product: Study on Muslimah Millennial Generation. Jurnal Aplikasi Manajemen, 19(2), 319–334. https://doi.org/10.21776/ub.jam.2021.019.02.08
Malik, R. F., Hermawan, A., & Asnawi, Y. H. (2019). the Effect of Halal Awareness, Halal Certification and Halal Marketing Toward Halal Purchase Intention of Fast Food Among Muslim Millenials Generation. Russian Journal of Agricultural and Socio-Economic Sciences, 90(6), 76–83. https://doi.org/10.18551/rjoas.2019-06.11
Miraza, M. F., Rini, E. S., & . F. (2021). Halal Awareness, Social Media Promotion, and Reference Group (Word of Mouth) on Purchase Decision through Purchase Intention as Intervening Variable (Case Studies on MSME in Super Swalayan, Taman Setiabudi Indah, Medan). International Journal of Research and Review, 8(6), 347–354. https://doi.org/10.52403/ijrr.20210644
Mustika Inong, A., Hendradewi, S., & Ratnaningtyas, H. (2021). Halal Label: Is It Important in Determining Buying Interest? JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 07(01), 1–10. https://doi.org/10.34203/jimfe.v7i1.2929
Najmudin, Syihabudin, & Fatoni, A. (2021). The Effect Of Halal Awareness And Food Ingredients On Consumer Interests Of Culinary Seafood Beach Tourism. 12(1), 23–38. file:///D:/JURNAL LABEL HALAL, PRICE,/Halal Awareness Najmuddin.pdf
Novitasari, D., Chidir, G., Sutardi, D., Iskandar, J., & Pebrina, E. T. (2021). The Role of Halal Awareness on Purchase Intention of Halal Food: Evidence from Indonesian Working Students. International Journal of Science and Management Studies (IJSMS), February, 31–44. https://doi.org/10.51386/25815946/ijsms-v4i1p104
Nugroho, A. A., & Atikah, A. (2021). Halal Certification Models in Increasing Community Purchase Intention for Halal Products in Indonesia. Technology, and Organizational Behavior, 01(01), 23–34. https://ijbtob.org
Nurhasanah, S., & Hariyani, H. F. (2018). Halal Purchase Intention on Processed Food. Tazkia Islamic Finance and Business Review, 11(2), 187–209. https://doi.org/10.30993/tifbr.v11i2.142
Osly Usman, M. B., & Aryani, Y. (2020). The Effect Of Brand Image, Product Quality and Price on Purchase Intention. https://doi.org/https://dx.doi.org/10.2139/ssrn.3642536
Ourstory.id. (n.d.). Chatime Indonesia. Ourstory.Id. Retrieved November 23, 2021, from https://chatime.co.id/news/chatime-halal-dari-mui
Pasaribu, L. N., & Purba, K. (2020). The Influence of Trust on the Online Purchase Decisions with Buying Interest on the Social Networking Site Instagram: Case Study of Online Shop Users on Instagram. Research, Society and Development, 9(10), e8669109119. https://doi.org/10.33448/rsd-v9i10.9119
Philip Kotler, Wong, Vv., Saunders, J., & Armstrong, G. (2005). Principles of Marketing. Pearson Prentice Hall. https://doi.org/10.2307/2224326
Puspitosari, A. A., & Suharso. (2020). The Effect of Products and Prices on Purchasing Decisions of Health Food. MEC-J (Management and Economics Journal), 4(2), 175–184. https://doi.org/10.18860/mec-j.v4i2.9209
Sahir, S. H., Fahlevi, M., Kasbuntoro, & Sutia, S. (2021). Effect of Halal Food Management System Certification on Buying Interest of Indonesian Consumer Goods. Uncertain Supply Chain Management, 9(3), 731–738. https://doi.org/10.5267/j.uscm.2021.4.005
Sejarah Waralaba Chatime, “Starbucks Dari Asia” - Ourstory.id. (n.d.). Ourstory.Id. Retrieved November 23, 2021, from https://ourstory.id/sejarah-waralaba-chatime-starbucks-dari-asia/
Septiani, D., & Ridlwan, A. A. (2020). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55–60. https://doi.org/10.15575/ijhar.v2i2.6657
Setyaningsih, E. D., & Marwansyah, S. (2019). The Effect of Halal Certification and Halal Awareness through Interest in Decisions on Buying Halal Food Products. Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking, 3(1), 65. https://doi.org/10.35448/jiec.v3i1.5515
Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 441–453. https://doi.org/10.13106/jafeb.2021.vol8.no4.0441
Wijaya, A. G., & Zulfa, M. (2017). The Effect Of Word Of Mouth, Price, Perception, Brand Image, And Trust On Purchase Decision Using Purchase Intention As An Intervening Variable (Study at Middle Class Housing in Semarang). International Journal of Islamic Business Ethics, 2(3), 1. https://doi.org/10.30659/ijibe.2.3.1-12
Wijiantoro, D. S. (2019). The Influence of Product, Price, and Location on Consumer Purchasing Interest in Bakso Pak Kus Residen Sudirman Surabaya. Journal of World Conference (JWC), 1(1), 157–166. https://doi.org/10.29138/prd.v1i1.48
Published
2021-12-07
How to Cite
Norvadewi, N., Dina, C., Komariah, K., & Zaroni, A. (2021). The Effect of Prices, Halal Certification, and Halal Awareness on Buying Interest Among Muslims in Samarinda. Annual International Conference on Islamic Economics and Business (AICIEB), 1, 116-126. https://doi.org/https://doi.org/10.18326/aicieb.v1i0.13
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