The Effect of Ease of Shopping, Online Customer Reviews and Maslahah Perceptions on Gen Z Online Shopping Decisions (Case Study Of UINSI and UMKT Samarinda Students)
Abstract
This study aims to examine and analyse the effect of ease of shopping, online customer reviews and perceptions of maslahah on online shopping decisions among UINSI and UMKT Samarinda students. The type of research used is field research. The sample in this study was 198 people who had shopped online. The method of collecting data is a questionnaire is distributed online using Google form. Data analysis used multiple regression analysis. The results showed that of the three variables of ease of shopping, online customer review and perception of maslahah simultaneously affect online shopping decisions. From the calculation of SPSS 23. For the Ftest, it is known that Fcount = 187.146 > Ftable 2.65 with a significance of 0.000 < 0.5. Partially, it is known that the ease of shopping, online customer reviews and the perception of maslahah have a significant effect of online shopping decisions. In addition to the Ftest and t-test, the R2 test is known to have an R square value of 0.743 which means the magnitude of the independent variable 74.3%.
References
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Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008
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Fernandes, S., Venkatesh, V. G., Panda, R., & Shi, Y. (2021). Measurement Of Factors Influencing Online Shopper Buying Decisions: A Scale Development And Validation. Journal of Retailing and Consumer Services, 59(February 2020), 102394. https://doi.org/10.1016/j.jretconser.2020.102394
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Ismagilova, E., Dwivedi, Y. K., Slade, E., & Williams, M. D. (2017). Electronic Word of Mouth (eWOM) in the Marketing Context. In SpringerBriefs in Business. https://doi.org/10.1007/978-3-319-52459-7
Jain, P. K., Yekun, E. A., Pamula, R., & Srivastava, G. (2021). Consumer recommendation prediction in online reviews using Cuckoo optimized machine learning models. Computers and Electrical Engineering, 95(May), 107397. https://doi.org/10.1016/j.compeleceng.2021.107397
Khan, S., Haleem, A., & Khan, M. I. (2020). Risk management in Halal supply chain: an integrated fuzzy Delphi and DEMATEL approach. Journal of Modelling in Management, 16(1), 172–214. https://doi.org/10.1108/JM2-09-2019-0228
Mulyati, Y., & Gesitera, G. (2020). Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 173. https://doi.org/10.30588/jmp.v9i2.538
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Sujarweni, W. (2015). Metodologi Penelitian - Bisnis dan Ekonomi. In Metodologi Penelitian. Pustaka Baru Press.
Suyanto, M. (2007). Marketing Strategy Top Brand Indoesia. Yogyakarta. Penerbit Andi Offset.
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Widya, C. A., & Riptiono, S. (2019). Pengaruh Online Consumer Review Dan Viral Marketing Terhadap Keputusan Pembelian Dengan Consumer Trust Sebagai Intervening (Studi Pada Pengguna Instagram Di 1 Kecamatan Kebumen). Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 1(1), 76–84. https://doi.org/10.32639/jimmba.v1i1.392
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WiScicka-Fernando, M. (2021). The use of mobile technologies in online shopping during the Covid-19 pandemic - An empirical study. Procedia Computer Science, 192, 3413–3422. https://doi.org/10.1016/j.procs.2021.09.114
Y.B., A. (2010). Sukses Bisnis Toko Online Trik Melipatgandakan Pasar Untuk Meraup Untung Lebih Besar. Gramedia Pustaka Utama. https://books.google.co.id/books?id=LEbAUpoGCsgC&printsec=frontcover&hl=id#v=onepage&q&f=false
Yuliawan, E. (2018). Analisis Pengaruh Faktor Kepercayaan, Kemudahan Dan Kualias Layanan Terhadap Keputusan Pembelian Pada Online Shop Zalora Indonesia (Studi Pada Mahasiswa Program Studi Manajemen STIE Mikroskil Medan). Optimal: Jurnal Ekonomi Dan Kewirausahaan, 12(1), 34–49. https://doi.org/10.33558/optimal.v12i1.1016
Yuswohady. (2012). Consumer 3000 - Revoluasi Konsumen Kelas Menengah Indonesia. Gramedia Pustaka Utama.
Ahmad Musadik, S. H. S., & Abdul Ghani Azmi, I. (2019). Impulse Buying Behaviour from Islamic Perspective: A Conceptual Paper. In Islamic Development Management. Islamic Development Management. https://doi.org/10.1007/978-981-13-7584-2_12
Aldeen, K. N., Ratih, I. S., & Pertiwi, R. S. (2021). Cash waqf from the millennials’ perspective: a case of Indonesia. ISRA International Journal of Islamic Finance.
Annisa, A. A. (2021). Islamic Financial Literacy Cycle in the Family. Indonesian Journal of Islamic Economics Research, 3(1).
Arbaini, P. (2020). Pengaruh Consumer Online Rating Dan Review Terhadap Keputusan Pembelian Pada Pengguna Marketplace Tokopedia. Jurnal Bisnis Dan Manajemen, 7(1), 25–33. https://doi.org/10.26905/jbm.v7i1.3897
Ardyanto, Heru Susilo, R. (2015). Pengaruh Kemudahan Dan Kepercayaan Menggunakan E-Commerce Terhadap Keputusan Pembelian Online (Survei Pada Konsumen www.petersaysdenim.com). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 22(1), 85897.
Chalil, Z. F. (2009). Pemerataan Distribusi Kekayaan Dalam Ekonomi Islam: Khazanah Ekonomi Syariah. Erlangga.
Darics, E. (2016). The Discourse of Online Consumer Reviews. In English for Specific Purposes (Vol. 42). Bloomsbury Publishing. https://doi.org/10.1016/j.esp.2015.10.003
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008
Dr. Moh. Mufid, Lc., M. H. . (2018). Ushul Fiqh Ekonomi dan Keuangan Kontemporer. Prenadamedia. http://idr.uin-antasari.ac.id/15968/3/Buku Ushul Fiqih Ekonomi Keuangan Syariah.pdf
Duli, N. (2019). Metodologi Penelitian Kuantitatif : Beberapa Konsep Dasar Untun Penulisan Skripsi dan Analisis Data dengan SPSS. Deepublish.
Elvira, R. (2016). Pengaruh Persepsi Konsumen Muslim Tentang Maslahah Terhadap Keputusan Konsumsi Terbatas Hanya Pada Komoditas Halal (Studi: Mahasiswa Fakultas Syariah dan Ekonomi Islam Tahun 2015). Manhaj, 04(02), 177–187.
Fernandes, S., Venkatesh, V. G., Panda, R., & Shi, Y. (2021). Measurement Of Factors Influencing Online Shopper Buying Decisions: A Scale Development And Validation. Journal of Retailing and Consumer Services, 59(February 2020), 102394. https://doi.org/10.1016/j.jretconser.2020.102394
Firmansyah, M. A. (2019). Perilaku Konsumen (Sikap dan Pemasaran). Deepublish.
Frick, V., & Matthies, E. (2020). Everything Is Just A Click Away. Online Shopping Efficiency And Consumption Levels In Three Consumption Domains. Sustainable Production and Consumption, 23, 212–223. https://doi.org/10.1016/j.spc.2020.05.002
Frida, C. V. O. (2020). Ekonomi Syariah: Pengantar Ekonomi Islam. e-books Gramedia Digital. https://books.google.com/books?hl=en&lr=&id=tq7_DwAAQBAJ&oi=fnd&pg=PA1&dq=ketimpangan+pertumbuhan+ekonomi+kebijakan+pemerintah+inovasi+dan+keunggulan+absolut+dan+komparatif+suatu+negara&ots=2mrxKZtpTo&sig=_yu7xD5aMCCbwupGZSGxDj9hJcs
Ghodang, H., & Hantono. (2020). Metodologi Penelitian Kuantitatif (Konsep Dasar dan Aplikasi Analisis Regresi dan Jalur dengan SPSS). Penerbit Mitra Grup.
Ghozi dan Sunindyo. (2016). Statistik Deskriptif Untuk Ekonomi. In Statistik Deskriptif Untuk Ekonomi. Deepublish.
Hulu, V. T., & Sinaga, T. . (2019). Analisis Data Statistik Parametrik Aplikasi SPSS dan STATCAL, Yayasan Kita Menulis, Medan. Imam.
Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Unitomo.
Ismagilova, E., Dwivedi, Y. K., Slade, E., & Williams, M. D. (2017). Electronic Word of Mouth (eWOM) in the Marketing Context. In SpringerBriefs in Business. https://doi.org/10.1007/978-3-319-52459-7
Jain, P. K., Yekun, E. A., Pamula, R., & Srivastava, G. (2021). Consumer recommendation prediction in online reviews using Cuckoo optimized machine learning models. Computers and Electrical Engineering, 95(May), 107397. https://doi.org/10.1016/j.compeleceng.2021.107397
Khan, S., Haleem, A., & Khan, M. I. (2020). Risk management in Halal supply chain: an integrated fuzzy Delphi and DEMATEL approach. Journal of Modelling in Management, 16(1), 172–214. https://doi.org/10.1108/JM2-09-2019-0228
Mulyati, Y., & Gesitera, G. (2020). Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 173. https://doi.org/10.30588/jmp.v9i2.538
Nasution, H. F. (2018). Pengaruh Kemudahan Dan Harga Terhadap Keputusan Pembelian Produk Pakaian Secara Online (Studi Kasus Mahasiswa Belanja Online Pada FEBI IAIN Padangsidimpuan). At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 4(1), 26. https://doi.org/10.24952/tijaroh.v4i1.1082
Purwoto, A. (2010). Panduan Labolatorium Statistik Inferensial. Grasindo.
Pusparisa, Y., & Ridhoi, M. A. (2020). Mayoritas Anak Muda Berbelanja Di E-Commerce Untuk Hemat Waktu By Katadata. Databoks.Katadata.Co.Id, datapublish. https://databoks.katadata.co.id/datapublish/2020/11/04/mayoritas-anak-muda-berbelanja-di-e-commerce-untuk-hemat-waktu
Rose, S., Hair, N., & Clark, M. (2011). Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context. International Journal of Management Reviews, 13(1), 24–39. https://doi.org/10.1111/j.1468-2370.2010.00280.x
Sholihin, A. I. (2013). Buku pintar ekonomi syariah. In 2013. Gramedi Pustaka utama. https://books.google.co.id/books?hl=en&lr=&id=3F5nDwAAQBAJ&oi=fnd&pg=PP1&dq=sholihin+2013&ots=IzGAPUzXo2&sig=dTJkIsFSjulYMKRzmS5xZeFT75M&redir_esc=y#v=onepage&q=sholihin 2013&f=false%0Ahttps://books.google.co.id/books?hl=id&lr=&id=3F5nDwAAQBAJ&oi=fnd&pg=P
Simões, D., & Filipe, S. (2019). Smart marketing with the Internet of Things. In Smart Marketing With the Internet of Things. IGI Global. http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0
Sujarweni, W. (2015). Metodologi Penelitian - Bisnis dan Ekonomi. In Metodologi Penelitian. Pustaka Baru Press.
Suyanto, M. (2007). Marketing Strategy Top Brand Indoesia. Yogyakarta. Penerbit Andi Offset.
Wanto, Anjar, D. (2020). Data Mining : Algoritma dan Implementasi - Books. In Yayasan kita menulis. Andi Publishing. https://books.google.co.id/books?id=AtcCEAAAQBAJ&dq=buku+data+mining+dan+teks+mining&lr=&hl=id&source=gbs_navlinks_s
Widya, C. A., & Riptiono, S. (2019). Pengaruh Online Consumer Review Dan Viral Marketing Terhadap Keputusan Pembelian Dengan Consumer Trust Sebagai Intervening (Studi Pada Pengguna Instagram Di 1 Kecamatan Kebumen). Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 1(1), 76–84. https://doi.org/10.32639/jimmba.v1i1.392
Wijaya, D. (2003). Analisis Regresi 1 Analisis Regresi. Elex Media Komputindo.
WiScicka-Fernando, M. (2021). The use of mobile technologies in online shopping during the Covid-19 pandemic - An empirical study. Procedia Computer Science, 192, 3413–3422. https://doi.org/10.1016/j.procs.2021.09.114
Y.B., A. (2010). Sukses Bisnis Toko Online Trik Melipatgandakan Pasar Untuk Meraup Untung Lebih Besar. Gramedia Pustaka Utama. https://books.google.co.id/books?id=LEbAUpoGCsgC&printsec=frontcover&hl=id#v=onepage&q&f=false
Yuliawan, E. (2018). Analisis Pengaruh Faktor Kepercayaan, Kemudahan Dan Kualias Layanan Terhadap Keputusan Pembelian Pada Online Shop Zalora Indonesia (Studi Pada Mahasiswa Program Studi Manajemen STIE Mikroskil Medan). Optimal: Jurnal Ekonomi Dan Kewirausahaan, 12(1), 34–49. https://doi.org/10.33558/optimal.v12i1.1016
Yuswohady. (2012). Consumer 3000 - Revoluasi Konsumen Kelas Menengah Indonesia. Gramedia Pustaka Utama.
Published
2021-12-07
How to Cite
Rogaina, R., Tikawati, T., & Hamidy, A. (2021). The Effect of Ease of Shopping, Online Customer Reviews and Maslahah Perceptions on Gen Z Online Shopping Decisions (Case Study Of UINSI and UMKT Samarinda Students). Annual International Conference on Islamic Economics and Business (AICIEB), 1, 179-193. https://doi.org/https://doi.org/10.18326/aicieb.v1i0.19
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