The Effect Of Business Competition, Brand Equity, And Islamic Work Ethos On Business Development With Religiosity As Variable Intervening (Case Study Of Smes In Boyolali Regency)

Putri Mulyanah; Nila Saadati

doi:10.18326/aicieb.v1i0.29

Putri Mulyanah IAIN Salatiga
Nila Saadati IAIN Salatiga

DOI: https://doi.org/10.18326/aicieb.v1i0.29

Abstract

The results of this study indicate that business competition, Islamic work ethic and religiosity have a positive and significant impact on business development. Brand equity has no significant positive effect on business development. Business competition has a negative and insignificant effect on religiosity. Brand equity has a positive and insignificant effect on religiosity, while Islamic work ethic has a positive and significant effect on religiosity. Religiosity is able to mediate the Islamic work ethic variable on business development. However, religiosity is not able to mediate the variables of business competition and brand equity on business development. Keywords: Business Competition, Brand Equity, Islamic Work Ethic, Religiosity, Business Development

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