Optimisation of Insurance Digital Service Information as a Marketing Strategy of Shari'ah Insurance PT. Takaful Keluarga

May Shinta Retnowati; Muhammad Abdul Aziz; Raden Roro Adela Iswarina

doi:10.18326/aicieb.v3i0.519

May Shinta Retnowati Universitas Darussalam Gontor
Muhammad Abdul Aziz Universitas Darussalam Gontor
Raden Roro Adela Iswarina Universitas Darussalam Gontor

DOI: https://doi.org/10.18326/aicieb.v3i0.519

Abstract

The need for insurance services is now increasingly felt by the community; in almost all aspects, insurance is needed. The development of insurance in Indonesia still faces the problem of inadequate human resources and low public knowledge about the importance of insurance for life. The importance of certain strategies that must be pursued for the exploration and optimisation of Sharia insurance business development The method used in this study is a qualitative method with descriptive analysis. Marketing activities for sharia insurance products are carried out by marketing agents with improved services and information as a strategy to market products to the public and maintain the company's image. Insurance digital marketing strategies by technology-based insurance agents through social media, mobile applications, or websites that are able to provide practical solutions for prospective customers to choose insurance products that suit their needs Agents can provide consulting services online or through video conferencing with prospective customers and use big data technology to analyse customer behaviour

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