Ecotourism Development at Candi Gedong Songo: A Contigent Valuation Method Approach
Abstract
Tourism has a direct impact on society. In addition to providing economic benefits, tourism also has a multiplier effect on other sectors. As a tourist attraction, Gedong Songo Temple should be managed sustainably. The focus of managing the Gedong Songo Temple tourist attraction has been on the number of tourists, thus overlooking the externalities of tourists on cultural heritage buildings and environmental preservation. This study aims to determine the willingness to pay of tourists in the sustainable development of the Gedong Songo Temple tourist attraction. Primary data was used to support the results of this study. Primary data was obtained based on interviews and questionnaires with 109 tourist respondents who visited Gedong Songo Temple. Respondents were selected using purposive sampling, and the analysis was conducted statistically using the Contingent Valuation Method (CVM). The results of this study show that according to the contingent valuation method, 98 of the 109 tourist respondents were willing to pay more for the development of the Gedong Songo Temple tourist attraction, with an average WTP value of IDR 28,000 per tourist and a total willingness to pay per year for the Gedong Songo Temple tourist attraction of IDR 7.9 billion. These results confirm that tourists appreciate conservation efforts, facility improvements, and increased comfort when visiting the Gedong Songo Temple tourist attraction.
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Badan Pusat Statistik. (2023). Statistik Wisatawan Nusantara Tahun 2022. Badan Pusat Statistik (BPS).
Barzekar, G., Aziz, A., Mariapan, M., Ismail, M. H., & Hosseni, S. M. (2011). Delphi technique for generating criteria and indicators in monitoring ecotourism sustainability in Northern forests of Iran: Case study on Dohezar and Sehezar Watersheds. Folia Forestalia Polonica, Series A, 53(2), 130–141. https://doi.org/10.5281/zenodo.30611
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BPS Kab. Semarang. (2023). Statistik Pariwisata Kabupaten Semarang 2022.
Buckley, R. (2012). Sustainable tourism: Research and reality. Annals of Tourism Research, 39(2), 528–546. https://doi.org/10.1016/j.annals.2012.02.003
Chang, M. Y., Hsu, Y. S., & Chen, H. S. (2021). Choice experiment method for sustainable tourism in theme parks. Sustainability (Switzerland), 13(13), 1–16. https://doi.org/10.3390/su13137146
Dadang, R. J.-, & Aribal, L. G. (2020). The Rise of Lake Apo into an Ecotourism Site: Conservation Initiatives and Issues on Community-based Water Governance. Journal of Science, October.
Dinas Pariwisata Jawa Tengah. (2022). Statistik Pariwisata Jawa Tengah Tahun 2022.
Fauzi, A. (2014). Valuasi Ekonomi dan Penilaian Kerusakan Sumber Daya Alam dan Lingkungan. IPB Press.
Francis, F. J. (2022). Using a contingent valuation method to evaluate an ecotourism site in Borneo, Malaysia: a case of the Rainforest Discovery Centre, Malaysia. Journal of Policy Research in Tourism, Leisure and Events, 1–15. https://doi.org/10.1080/19407963.2022.2150770
Global and regional tourism performance. (n.d.). Retrieved October 27, 2023, from https://www.unwto.org/tourism-data/global-and-regional-tourism-performance
Haris Yuswinarto, R., Aminata, J., & Susilowati, I. (2019). Eco Tourism Development Strategy in Semarang City (Case of Mangrove Tugurejo Ecotourism). Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 16(1). https://doi.org/10.32812/jibeka.v16i1.436
Hetzer, N. D. (1965). Environment, Tourism, Culture. In LINKS (July). reprint in ecosphere, 1970.
Lemeshow, S., Jr, D. W. H., Klar, J., & Lwanga, S. K. (1990). Adequacy of Sample Size in Health Studies. John Wiley & Sons Ltd.
Lin, S. W., Wang, K. F., & Chiu, Y. H. (2022). Effects of tourists’ psychological perceptions and travel choice behaviors on the nonmarket value of urban ecotourism during the COVID-19 pandemic- case study of the Maokong region in Taiwan. Cogent Social Sciences, 8(1). https://doi.org/10.1080/23311886.2022.2095109
Musa, F., Fozi, N. M., & Hamdan, D. D. M. (2020). Coastal communities’ willingness to pay for mangrove ecotourism in Marudu Bay, Sabah, Malaysia. Journal of Sustainability Science and Management, 15(4), 130–140. https://doi.org/10.46754/jssm.2020.06.013
Rahmat, C., Putro, S., & Sriyono. (2020). Kajian Pengembangan Fasilitas Pariwisata Berdasarkan Prinsip Pembangunan Berkelanjutan di Kawasan Candi Gedongsongo Kabupaten Semarang. Geo Image (Spatial-Ecological-Regional), 9(1), 14–21. http://journal.unnes.ac.id/sju/index.php/geoimage%0AKajian
Roslan, Z. B., Ramli, Z., Razman, M. R., Asyraf, M. R. M., Ishak, M. R., Ilyas, R. A., & Nurazzi, N. M. (2021). Reflections on local community identity by evaluating heritage sustainability protection in Jugra, Selangor, Malaysia. Sustainability (Switzerland), 13(16). https://doi.org/10.3390/su13168705
Ross, S., & Wall, G. (1999). Ecotourism: Towards congruence between theory and practice. Tourism Management, 20(1), 123–132. https://doi.org/10.1016/S0261-5177(98)00098-3
Salsabia, T. A., & Santoso, R. S. (2018). Analisis Stakeholders (Aktor Kebijakan) dalam Pengembangan Obyek Wisata Candi Gedongsongo di Kabupaten Semarang. Journal Of Public Policy And Management Review, 7(1), 1–15. https://doi.org/https://doi.org/10.14710/jppmr.v7i2.20139
Scott, D., Gössling, S., & Hall, C. M. (2012). International tourism and climate change. Wiley Interdisciplinary Reviews: Climate Change, 3(3), 213–232. https://doi.org/10.1002/wcc.165
Spillane, J. J. (1987). Ekonomi Pariwisata: Sejarah dan Prospeknya. Kanisius.
Suana, I. W., Ahyadi, H., Hadiprayitno, G., Amin, S., Kalih, L. A. T. T. W. S., & Sudaryanto, F. X. (2020). Environment carrying capacity and willingness to pay for bird-watching ecotourism in Kerandangan Natural Park, Lombok, Indonesia. Biodiversitas, 21(5), 2266–2274. https://doi.org/10.13057/biodiv/d210557
Sulistyadi, K. (2014). Pengembangan sistem ekowisata Candi Gedong Songo di Kabupaten Semarang. Jurnal Ekonomi Bisnis & Kewirausahaan, 3(2), 6–23.
Suryahani, I., Susilowati, I., & Maria, N. S. B. (2020). Management of Natural and Cultural Tourism in Dieng, Indonesia: Empirical Study with MACTOR Analysis. International Journal of Management (IJM, 11(7), 1232–1241.
Undang-Undang Republik Indonesia. (2010). Undang-Undang Republik Indonesia Nomor 11 Tahun 2010 Tentang Cagar Budaya. https://peraturan.bpk.go.id/Home/Details/38552/uu-no-11-tahun-2010
UNWTO. (2022). Global and regional tourism performance. UNWTO Tourism Dashboard. https://www.unwto.org/tourism-data/global-and-regional-tourism-performance
Yoeti, O. A. (2005). Perencanaan Strategis Pemasaran Daerah Tujuan Wisata. Pradnya Paramita.
Published
2025-12-01
How to Cite
Adrian, M. (2025). Ecotourism Development at Candi Gedong Songo: A Contigent Valuation Method Approach. Annual International Conference on Islamic Economics and Business (AICIEB), 5(-), 81-89. https://doi.org/https://doi.org/10.18326/aicieb.v5i-.765
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