Consumer Desire in the Islamic Perpsective: A Literature Study
Abstract
This study aims to comprehensively examine the concept of consumer desire from an Islamic perspective by employing a mapping analysis of previous literature and scholarly journals. Consumption behavior among contemporary Muslim societies has become increasingly complex due to globalization, technological advancement, and lifestyle shifts that often detach spiritual values from everyday economic practices. In this context, understanding consumer desire is crucial to explore how Islamic principles guide consumption behavior ensuring that it is not solely oriented toward material satisfaction but also integrates ethical, moral, and spiritual dimensions.The mapping of prior studies reveals that Muslim consumption behavior is generally guided by fundamental Islamic values such as halal (permissibility), thayyib (goodness), honesty, amanah (trustworthiness), and moderation. These values act as internal control mechanisms that prevent excessive consumption (israf) and wastefulness (tabdzir). From an Islamic standpoint, consumer desire is not merely a manifestation of physical or psychological needs but must also be accompanied by proper intention and moral awareness, balancing personal satisfaction, social responsibility, and environmental sustainability.
Islam thus positions consumption as a means to achieve holistic well-being (falah) in both worldly and spiritual dimensions. The study highlights that Islamic principles contribute significantly to shaping proportional, rational, and equitable consumption behavior. This research enriches the Islamic economics literature by demonstrating that consumer desire management should be oriented toward barakah (blessing) and maslahah (public benefit) rather than mere material pleasure. The findings are expected to provide a theoretical reference for developing consumer behavior models based on Islamic values and to serve as a conceptual foundation for policymaking and consumer education in sustainable Islamic economics.
Keywords: consumer desire, consumption behavior, Islamic economics, journal mapping
References
Agarwala Ridhi, Prashant, Ramendra. (2018). Religiosity and Consumer Behavior: a summarizing review. Journal of Management, Spirituality and Religion.
Anwar, T. (2022). Persepsi halal dan thayyib dalam keputusan pembelian konsumen Muslim. Jurnal Ekonomi Islam, 9(2), 34–50.
Fatimah, R. (2019). Perilaku pembelian online: Perspektif konsumsi halal. Jurnal Konsumen Muslim, 5(1), 12–27. (Rizki, 2020; Mujahidah, 2020)
Gentina, E & Parry, E. (2020). The New Generation Z in Asia: Dynamics, Differences, Digitalisation. Emerald Publishing Limited
Hamdiah, V., & Arif, M. (2023). Pemikiran Ekonomi Islam Pada Era Kontemporer Muhammad Abdul Manan. Jurnal Ekonomi, Sosial & Humaniora, 5(03), 77-87.
Hidayat, M. (2017). Literature review: Perilaku konsumtif Muslim. Jurnal Ekonomi Syariah, 6(2), 77–91.
Khairani, N. (2023). Keinginan dan kebutuhan konsumen Muslim. Jurnal Psikologi Islam, 5(3), 45–60.
Lestari, P. (2021). Konsumsi remaja Muslim dan pengaruh media sosial. Jurnal Remaja Muslim, 3(1), 101–118.
Mannan, M. A. (1995). Teori dan Praktek Ekonomi Islam.PT. Verisia YogyaGrafika.
Mardiah, A. (2020). Analisis perilaku konsumtif masyarakat Muslim menjelang Idul Fitri. Al-Iqtishad, 12(2), 123–145.
Muflih, Muhammad. (2006). Perilaku konsumen dalam perspektif ilmu ekonomi Islam. Raja Grafindo Persada
Mujahidah, A. N. (2020). Konsumsi halal dan perilaku konsumen: Studi survei. e-prints Universitas Negeri Makassar.
Nasrullah, M. (2016). Ekonomi Islam dan perilaku konsumen: Analisis literatur. Jurnal Ekonomi Islam, 4(2), 56–70.
Putri, O. M. P. (2023). Fenomena perilaku konsumen Muslim. Jurnal Ekonomi Islam, 8(1), 45–60.
Rahma, N & Sugiyanto, C & Susamto, A. A. (2025). International Journal of Ethics and Systems 1–22. Emerald Publishing Limited
Rianto, N. (2011). Dasar-Dasar Ekonomi Islam. PT Era Adicitra Intermedia
Rizki, A. (2020). Konsumsi makanan dan minuman halal: Studi survei. Jurnal Konsumen Muslim, 6(1), 33–48.
Rozalinda. (2017). Ekonomi Islam Teori dan Aplikasinya pada Aktivitas Ekonomi. Jakarta: Rajawali Press.
Saleh, R. (2023). Analisis perilaku konsumtif dalam perspektif psikologi Islam. Al-Qalb, 10(2), 78–92.
Sultoni, H. (2015). Perilaku konsumen dalam perspektif ekonomi Islam: Teori dan praktek. Eksyar, 3(1), 101–115.
Wahida, N. (2024). Perilaku konsumen dalam ekonomi Islam: Studi wawancara. Adilla, 6(1), 23–35.
Yudhistir, M. (2024). Perilaku konsumtif dalam kajian psikologi tasawuf. Jurnal Psikologi Islam, 5(3), 200–215.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
