AI-Augmented Halal Blockchain Integrated with A Qualitypreneur Framework to Enhance Consumer Trust in the Sustainable Halal Industry
Abstract
The sustainable halal industry increasingly requires technological innovations that ensure transparency, integrity, and continuous quality assurance across the Halal Supply Chain Management (HSCM). This study proposes an integrative conceptual model that merges AI-augmented halal blockchain with the Qualitypreneur framework to strengthen consumer trust in halal products. Blockchain provides immutable, traceable, and tamper-resistant records of halal processes, while artificial intelligence enhances anomaly detection, fraud prediction, real-time monitoring, and automated halal verification. Meanwhile, the Qualitypreneur perspective grounded in Total Quality Management (TQM) offers a normative foundation for continuous improvement, competency development, and consistent adherence to halal–tayyib principles. The integration of these components forms a transparency-based trust mechanism in which AI-driven analytics complement blockchain’s reliability and strengthen Qualitypreneur’s quality assurance orientation. This model demonstrates how digital technologies and quality-driven entrepreneurship collectively reinforce halal integrity and contribute to the sustainability, credibility, and competitiveness of the global halal industry.
References
Adenan, M., Prianto, F. W., Subagio, A., Wulandari, D., Prasetiyaningtiyas, S., Cholifah, U., Irmadariyani, R., & Soseco, T. (2025). Measuring the Performance of Poultry Slaughterhouse Certification in Supporting Halal Ecosystem: An Empirical Study in Jember Regency, Indonesia. International Journal of Accounting and Economics Studies, 12(2), 155–162. https://doi.org/10.14419/w14pt709
Alourani, A., & Khan, S. (2024). A Blockchain and Artificial Intelligence based System for Halal Food Traceability. Computer Science. https://doi.org/https://doi.org/10.48550/arXiv.2410.07305
Anggara, A. A., Kaukab, M. E., & Randikaparsa, I. (2024). Optimizing Halal Supply Chains in the Food Industry: Enhancing Sales Management through ERP System Integration. Asian Journal of Economics, Business and Accounting, 24(2), 52–63. https://doi.org/10.9734/AJEBA/2024/V24I21219
Azmar, Z., Syarifah, R. L., Zahran, H. I., Dzaki, M. F., & Cahyadi, E. R. (2024). Enhancing the Halal Agri-Food Sector: Harnessing Blockchain for Opportunity and Innovation. Halal Studies and Society, 1(3), 34–36. https://doi.org/10.29244/HASS.1.3.34-36
Barbera, F. La, & Ajzen, I. (2020). Control Interactions in the Theory of Planned Behavior: Rethinking the Role of Subjective Norm. Europe’s Journal of Psychology, 16(3), 401–417. https://doi.org/10.5964/EJOP.V16I3.2056
Devi, Y. S., & Fatimah, P. L. R. (2025). Integrating the Tetrapreneur Framework for Enhanced Halal Regulation. IQTISHODUNA, 21(1), 73–88. https://doi.org/10.18860/IQ.V21I1.30631
Fatimah, P. L. R. (2018). Mengembangkan Kualitas Usaha Milik Desa (Q-BUMDes) untuk Melestarikan Ketahanan Ekonomi Masyarakat dan Kesejahteraan Adaptif: Perancangan Sistem Kewirausahaan Desa dengan Menggunakan Model Tetrapreneur. Jurnal Studi Pemuda, 7(2), 122–132. https://doi.org/10.22146/STUDIPEMUDAUGM.39551
Fishbein, M., & Ajzen, I. (1975). Kepercayaan, sikap, niat, dan perilaku: Pengantar teori dan penelitian. MA: Addison-Wesley.
Ghalih, M., & Chang, C.-H. (2025). Aligning Halal Supply Chain Management Improvements with Global Sustainability Standards: A DEMATEL-Based Analysis. Management Dynamics in the Knowledge Economy, 13(2), 210–228. https://doi.org/10.2478/MDKE-2025-0012
Hassan, M. H. C. (2025). A Systematic Review on Halal Supply Chain: Mapping New Directions and Future Research. International Journal of Business and Technopreneurship (IJBT), 15(2), 191–206. https://doi.org/10.58915/IJBT.V15I2.1508
Hidayat, N., Saputri, N. A. K. K., & A’yunii, K. Q. (2024). Analisis Penerapan Halal Supply Chain Management dalam Meningkatkan Kepercayaan Konsumen UMKM Al-Izza. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(4), 2610–2627. https://doi.org/10.47467/ELMAL.V5I4.1136
Jha, A., Raut, A., Taneja, H., Dalvi, V., & Varade, Ms. U. (2024). Supply Chain Management Using Block Chain Technology. International Research Journal on Advanced Engineering Hub (IRJAEH), 2(07), 1931–1936. https://doi.org/10.47392/IRJAEH.2024.0264
Julian, F. A., Rachmayani, N., & Aufi, I. (2025). Blockchain and AI Integration in Halal Supply Chains: Toward a Trusted Digital Ecosystem. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(3), 3229–3238. https://doi.org/10.31004/riggs.v4i3.2451
Kamarulzaman, N. H., & Tarmizi, H. A. (2020). Inbound Halal Logistics Practices: A Case of Local Mosques. Journal of Halal Industry & Services, 3(1), 1. https://doi.org/10.36877/JHIS.A0000167
Karyani, E., Geraldina, I., Haque, M. G., & Zahir, A. (2024). Intention to adopt a blockchain-based halal certification: Indonesia consumers and regulatory perspective. Journal of Islamic Marketing, 15(7), 1766–1782. https://doi.org/10.1108/JIMA-03-2023-0069/FULL/PDF
Khan, N., Falahat, M., Ullah, I., Sikandar, H., & Van, N. T. (2025). Technological innovation for religious compliance: a framework for AI and blockchain implementation in halal food supply chains. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-04-2025-0263/1300276
Khoirunnisa, N. A., Ratih, I. S., & Almas, B. (2024). Analysis of The Implementation of Halal Logistics Management in Food and Beverage Retail Business (Case Study At Kopi Kenangan). Al-Muraqabah: Journal of Management and Sharia Business, 4(2), 139–153. https://doi.org/10.30762/AL-MURAQABAH.V4I2.1916
Lin, X., Chang, S. C., Chou, T. H., Chen, S. C., & Ruangkanjanases, A. (2021). Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products. International Journal of Environmental Research and Public Health, 18(3), 1–19. https://doi.org/10.3390/IJERPH18030912
Mahmudy, W., & Kurnianingtyas, D. (2025). Opportunities of Artificial Intelligence for Authentication and Assurance of Halal Products. Journal of Information Technology and Computer Science, 10(1), 37–48. https://doi.org/10.25126/JITECS.2025101661
Masudin, I., Madani, A. F., Wardana, R. W., Restuputri, D. P., & Shariff, S. S. R. (2025). Assessment and Risk Mitigation of Halal Food Supply Chain using Interpretative Structural Modeling (ISM) and House of Risk (HoR). Semarak International Journal of Transportation and Logistics , 2(1), 15–34. https://doi.org/10.37934/SIJTL.2.1.1534B
Mazuki, N. M. (2025). Understanding challenges in halal logistics implementation. Quantum Journal of Social Sciences, 6(4), 380–387. https://doi.org/10.55197/qjssh.v6i4.733
Mehmood, N., Shah, M., & Faisal, H. (2024). Blockchain Technology and Halal Certification: Issues and Developments. Emerging Technology and Crisis Management in The Halal Industry: Issues and Recent Developments, 3–14. https://doi.org/10.1007/978-981-97-1375-2_1
Narayanan, N. S. P., Ghapar, F., Chew, L. L., Sundram, V. P. K., Naidu, B. M., Zulfakar, M. H., & Daud, A. (2024). Artificial Intelligence-Powered Risk Assessment in Supply Chain Safety. Information Management and Business Review, 16(3S(I)a), 107–114. https://doi.org/10.22610/imbr.v16i3S(I)a.4124
Nugraha, M. F., Mangruwa, R. D., & Dzakiy, U. N. (2025). Blockchain in Halal Supply Chains: A Structural Model on SME Performance using Smart PLS. 486–491. https://doi.org/10.1109/ICODSA67155.2025.11157334
Oakland, J. S. (2014). Total quality management and operational excellence. In Total Quality Management and Operational Excellence: Text with Cases (4th Edition). Taylor and Francis. https://doi.org/10.4324/9781315815725
Perdana, Y. R. (2020). Halal Product Review Based on Total Quality Management and A Supply Chain Management Perspective. Journal of Industrial Engineering and Halal Industries, 1(1), 78–86. https://doi.org/10.14421/JIEHIS.1877
Rahmatika, D. N., Subroto, S., Indriasih, D., & Prihadi, D. (2019). Strategi Pengembangan Kualitas BUMDES; Pendekatan Model Tetrapreneur serta Kemitraan Dengan Perguruan Tinggi dan Perbankan. Jurnal Industri Kreatif Dan Kewirausahaan, 2(2). https://doi.org/10.36441/KEWIRAUSAHAAN.V2I2.58
Ridho, A. (2025). Integrating Artificial Intelligence and Blockchain to Improve the Accuracy of Halal Certification. Journal of Halal Review , 1(1), 12–22. https://doi.org/10.70764/GDPU-JHR.2025.1(1)-02
Rizki, D., Hamzah, Moh., Fakhiroh, Z., & Hendri, D. (2023). Best Practice Halal Integrity Management in The Logistic Chain Scheme: Analysis of Opportunities and Challenges. Journal of Islamic Economic Laws, 6(1), 13–29. https://doi.org/10.23917/JISEL.V6I1.19867
Rochim, A., Julian, F. A., & Maulidizen, A. (2024). Exploring the Ethical Dimensions of Halal Supply Chain Management with AI. TechComp Innovations: Journal of Computer Science and Technology, 1(2), 83–94. https://doi.org/10.70063/TECHCOMPINNOVATIONS.V1I2.53
Sunmola, F., Baryannis, G., Tan, A., Co, K., & Papadakis, E. (2025). Holistic Framework for Blockchain-Based Halal Compliance in Supply Chains Enabled by Artificial Intelligence. Systems 2025, Vol. 13, Page 21, 13(1), 21. https://doi.org/10.3390/SYSTEMS13010021
Utami, M., Aqila, C., Andini, P., & Nasution, Y. S. J. (2024). Analisis Pertumbuhan Konsumsi Produk Halal di Berbagai Sektor Ekonomi Indonesia Hingga Tahun 2025. J-EBI: Jurnal Ekonomi Bisnis Islam, 3(02). https://doi.org/10.57210/J-EBI.V3I02.318
Voak, A. (2021). Fake: The Rise of Food Fraud in the Halal Supply Chain. Nusantara Halal Journal , 2(2), 82–88. https://doi.org/10.17977/um060.2021v2p082-088
Wahyuni, S. T., & Pudjowati, J. (2024). Halal Food Supply Chain Management in Small and Medium Enterprises in Surabaya. International Conference of Business and Social Sciences, 1463–1470. https://doi.org/10.24034/ICOBUSS.V4I1.626
Alourani, A., & Khan, S. (2024). A Blockchain and Artificial Intelligence based System for Halal Food Traceability. Computer Science. https://doi.org/https://doi.org/10.48550/arXiv.2410.07305
Anggara, A. A., Kaukab, M. E., & Randikaparsa, I. (2024). Optimizing Halal Supply Chains in the Food Industry: Enhancing Sales Management through ERP System Integration. Asian Journal of Economics, Business and Accounting, 24(2), 52–63. https://doi.org/10.9734/AJEBA/2024/V24I21219
Azmar, Z., Syarifah, R. L., Zahran, H. I., Dzaki, M. F., & Cahyadi, E. R. (2024). Enhancing the Halal Agri-Food Sector: Harnessing Blockchain for Opportunity and Innovation. Halal Studies and Society, 1(3), 34–36. https://doi.org/10.29244/HASS.1.3.34-36
Barbera, F. La, & Ajzen, I. (2020). Control Interactions in the Theory of Planned Behavior: Rethinking the Role of Subjective Norm. Europe’s Journal of Psychology, 16(3), 401–417. https://doi.org/10.5964/EJOP.V16I3.2056
Devi, Y. S., & Fatimah, P. L. R. (2025). Integrating the Tetrapreneur Framework for Enhanced Halal Regulation. IQTISHODUNA, 21(1), 73–88. https://doi.org/10.18860/IQ.V21I1.30631
Fatimah, P. L. R. (2018). Mengembangkan Kualitas Usaha Milik Desa (Q-BUMDes) untuk Melestarikan Ketahanan Ekonomi Masyarakat dan Kesejahteraan Adaptif: Perancangan Sistem Kewirausahaan Desa dengan Menggunakan Model Tetrapreneur. Jurnal Studi Pemuda, 7(2), 122–132. https://doi.org/10.22146/STUDIPEMUDAUGM.39551
Fishbein, M., & Ajzen, I. (1975). Kepercayaan, sikap, niat, dan perilaku: Pengantar teori dan penelitian. MA: Addison-Wesley.
Ghalih, M., & Chang, C.-H. (2025). Aligning Halal Supply Chain Management Improvements with Global Sustainability Standards: A DEMATEL-Based Analysis. Management Dynamics in the Knowledge Economy, 13(2), 210–228. https://doi.org/10.2478/MDKE-2025-0012
Hassan, M. H. C. (2025). A Systematic Review on Halal Supply Chain: Mapping New Directions and Future Research. International Journal of Business and Technopreneurship (IJBT), 15(2), 191–206. https://doi.org/10.58915/IJBT.V15I2.1508
Hidayat, N., Saputri, N. A. K. K., & A’yunii, K. Q. (2024). Analisis Penerapan Halal Supply Chain Management dalam Meningkatkan Kepercayaan Konsumen UMKM Al-Izza. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(4), 2610–2627. https://doi.org/10.47467/ELMAL.V5I4.1136
Jha, A., Raut, A., Taneja, H., Dalvi, V., & Varade, Ms. U. (2024). Supply Chain Management Using Block Chain Technology. International Research Journal on Advanced Engineering Hub (IRJAEH), 2(07), 1931–1936. https://doi.org/10.47392/IRJAEH.2024.0264
Julian, F. A., Rachmayani, N., & Aufi, I. (2025). Blockchain and AI Integration in Halal Supply Chains: Toward a Trusted Digital Ecosystem. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(3), 3229–3238. https://doi.org/10.31004/riggs.v4i3.2451
Kamarulzaman, N. H., & Tarmizi, H. A. (2020). Inbound Halal Logistics Practices: A Case of Local Mosques. Journal of Halal Industry & Services, 3(1), 1. https://doi.org/10.36877/JHIS.A0000167
Karyani, E., Geraldina, I., Haque, M. G., & Zahir, A. (2024). Intention to adopt a blockchain-based halal certification: Indonesia consumers and regulatory perspective. Journal of Islamic Marketing, 15(7), 1766–1782. https://doi.org/10.1108/JIMA-03-2023-0069/FULL/PDF
Khan, N., Falahat, M., Ullah, I., Sikandar, H., & Van, N. T. (2025). Technological innovation for religious compliance: a framework for AI and blockchain implementation in halal food supply chains. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-04-2025-0263/1300276
Khoirunnisa, N. A., Ratih, I. S., & Almas, B. (2024). Analysis of The Implementation of Halal Logistics Management in Food and Beverage Retail Business (Case Study At Kopi Kenangan). Al-Muraqabah: Journal of Management and Sharia Business, 4(2), 139–153. https://doi.org/10.30762/AL-MURAQABAH.V4I2.1916
Lin, X., Chang, S. C., Chou, T. H., Chen, S. C., & Ruangkanjanases, A. (2021). Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products. International Journal of Environmental Research and Public Health, 18(3), 1–19. https://doi.org/10.3390/IJERPH18030912
Mahmudy, W., & Kurnianingtyas, D. (2025). Opportunities of Artificial Intelligence for Authentication and Assurance of Halal Products. Journal of Information Technology and Computer Science, 10(1), 37–48. https://doi.org/10.25126/JITECS.2025101661
Masudin, I., Madani, A. F., Wardana, R. W., Restuputri, D. P., & Shariff, S. S. R. (2025). Assessment and Risk Mitigation of Halal Food Supply Chain using Interpretative Structural Modeling (ISM) and House of Risk (HoR). Semarak International Journal of Transportation and Logistics , 2(1), 15–34. https://doi.org/10.37934/SIJTL.2.1.1534B
Mazuki, N. M. (2025). Understanding challenges in halal logistics implementation. Quantum Journal of Social Sciences, 6(4), 380–387. https://doi.org/10.55197/qjssh.v6i4.733
Mehmood, N., Shah, M., & Faisal, H. (2024). Blockchain Technology and Halal Certification: Issues and Developments. Emerging Technology and Crisis Management in The Halal Industry: Issues and Recent Developments, 3–14. https://doi.org/10.1007/978-981-97-1375-2_1
Narayanan, N. S. P., Ghapar, F., Chew, L. L., Sundram, V. P. K., Naidu, B. M., Zulfakar, M. H., & Daud, A. (2024). Artificial Intelligence-Powered Risk Assessment in Supply Chain Safety. Information Management and Business Review, 16(3S(I)a), 107–114. https://doi.org/10.22610/imbr.v16i3S(I)a.4124
Nugraha, M. F., Mangruwa, R. D., & Dzakiy, U. N. (2025). Blockchain in Halal Supply Chains: A Structural Model on SME Performance using Smart PLS. 486–491. https://doi.org/10.1109/ICODSA67155.2025.11157334
Oakland, J. S. (2014). Total quality management and operational excellence. In Total Quality Management and Operational Excellence: Text with Cases (4th Edition). Taylor and Francis. https://doi.org/10.4324/9781315815725
Perdana, Y. R. (2020). Halal Product Review Based on Total Quality Management and A Supply Chain Management Perspective. Journal of Industrial Engineering and Halal Industries, 1(1), 78–86. https://doi.org/10.14421/JIEHIS.1877
Rahmatika, D. N., Subroto, S., Indriasih, D., & Prihadi, D. (2019). Strategi Pengembangan Kualitas BUMDES; Pendekatan Model Tetrapreneur serta Kemitraan Dengan Perguruan Tinggi dan Perbankan. Jurnal Industri Kreatif Dan Kewirausahaan, 2(2). https://doi.org/10.36441/KEWIRAUSAHAAN.V2I2.58
Ridho, A. (2025). Integrating Artificial Intelligence and Blockchain to Improve the Accuracy of Halal Certification. Journal of Halal Review , 1(1), 12–22. https://doi.org/10.70764/GDPU-JHR.2025.1(1)-02
Rizki, D., Hamzah, Moh., Fakhiroh, Z., & Hendri, D. (2023). Best Practice Halal Integrity Management in The Logistic Chain Scheme: Analysis of Opportunities and Challenges. Journal of Islamic Economic Laws, 6(1), 13–29. https://doi.org/10.23917/JISEL.V6I1.19867
Rochim, A., Julian, F. A., & Maulidizen, A. (2024). Exploring the Ethical Dimensions of Halal Supply Chain Management with AI. TechComp Innovations: Journal of Computer Science and Technology, 1(2), 83–94. https://doi.org/10.70063/TECHCOMPINNOVATIONS.V1I2.53
Sunmola, F., Baryannis, G., Tan, A., Co, K., & Papadakis, E. (2025). Holistic Framework for Blockchain-Based Halal Compliance in Supply Chains Enabled by Artificial Intelligence. Systems 2025, Vol. 13, Page 21, 13(1), 21. https://doi.org/10.3390/SYSTEMS13010021
Utami, M., Aqila, C., Andini, P., & Nasution, Y. S. J. (2024). Analisis Pertumbuhan Konsumsi Produk Halal di Berbagai Sektor Ekonomi Indonesia Hingga Tahun 2025. J-EBI: Jurnal Ekonomi Bisnis Islam, 3(02). https://doi.org/10.57210/J-EBI.V3I02.318
Voak, A. (2021). Fake: The Rise of Food Fraud in the Halal Supply Chain. Nusantara Halal Journal , 2(2), 82–88. https://doi.org/10.17977/um060.2021v2p082-088
Wahyuni, S. T., & Pudjowati, J. (2024). Halal Food Supply Chain Management in Small and Medium Enterprises in Surabaya. International Conference of Business and Social Sciences, 1463–1470. https://doi.org/10.24034/ICOBUSS.V4I1.626
Published
2025-12-01
How to Cite
Afdhalia, A. (2025). AI-Augmented Halal Blockchain Integrated with A Qualitypreneur Framework to Enhance Consumer Trust in the Sustainable Halal Industry. Annual International Conference on Islamic Economics and Business (AICIEB), 5(-), 325-332. https://doi.org/https://doi.org/10.18326/aicieb.v5i-.795
Issue
Section
ARTICLES
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
