Mukaromah, B., Saifudin, S., Mahartika, S., Nur Halimah, A., & Azmin, N. A. M. (2025). Islamic Entertainment, Advertising Value, and Purchase Intention in the Context of Halal Cosmetics: An Empirical Study of Consumer Behavior. Annual International Conference on Islamic Economics and Business (AICIEB), 5(-), 343-350. https://doi.org/https://doi.org/10.18326/aicieb.v5i-.788