Mukaromah, B., Saifudin, S., Mahartika, S., Nur Halimah, A. and Azmin, N. A. M. (2025) “Islamic Entertainment, Advertising Value, and Purchase Intention in the Context of Halal Cosmetics: An Empirical Study of Consumer Behavior”, Annual International Conference on Islamic Economics and Business (AICIEB), 5(-), pp. 343-350. doi: https://doi.org/10.18326/aicieb.v5i-.788.