Anggraeni, A. E., and B. Utomo. “The Influence of Digital Marketing and Brand Image on the Decision of Generation Z to Save at Bank Syariah Indonesia With Religiosity As a Moderation Variable (Case Study on Students in Salatiga City)”. Annual International Conference on Islamic Economics and Business (AICIEB), Vol. 4, Dec. 2024, pp. 91-97, doi:https://doi.org/10.18326/aicieb.v4i0.704.