Wandira A, Rahman T. Islamic Branding, Viral Marketing, Online Consumer Review, and Purchasing Decision: The Mediating Role of Purchase Intention. Annual International Conference on Islamic Economics and Business (AICIEB) [Internet]. 8Dec.2021 [cited 3Jul.2024];1:323-37. Available from: https://conferences.uinsalatiga.ac.id/index.php/aicieb/article/view/32