How to Make Business Success in SMEs?
Abstract
This research aims to determine the role of religiosity in moderating the influence of human capital, product innovation, and business motivation on business success. This type of research is quantitative. The sampling method uses a saturated sample by making the population the research sample, totaling 60 respondents. The data used is primary data resulting from filling out questionnaires by respondents. Data analysis uses the multiple linear regression method with IBM SPSS version 25. The results of this research show that human capital has a negative effect on business success. Meanwhile, Product Innovation and Business Motivation have a significant positive effect on business success. Apart from that, Religiosity can moderate the influence of human capital and business motivation on business success. However, religiosity is unable to moderate the influence of product innovation on business success
References
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Anam, MS, Nadila, DL, Anindita, TA, & Rosia, R. (2020). The Influence of Product Quality, Price, and Brand Image on Purchasing Decisions for Citra Brand Hand and Body Lotion Products. Jesya (Journal of Economics & Sharia Economics), 4(1), 120–136. https://doi.org/10.36778/jesya.v4i1.277
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Desiyanti, R., & Kassim, AAM (2020). Financial Literacy on Business Performance: The Moderating Effect of Religiosity Among SMEs in Sumatra, Indonesia. International Journal of Academic Research in Accounting, Finance and Management Sciences, 10(2), 87–99. https://doi.org/10.6007/ijarafms/v10-i2/7371
Djollong, AF (2014). Technique of Quantitative Research. Istiqra ': Journal of Islamic Education and Thought, 2(1), 86–100.
Farah, A., & Sari, EP (2014). Human Capital and Productivity. Journal of Economics and Policy, 7(1), 22–28. https://doi.org/10.15294/jejak.v7i1.3840
Fatekhah, AO (2020). Analysis of the Influence of Innovation, Proactiveness , and Risk Taking on the Success of SMEs Through Religiosity as a Moderator Variable in Salatiga. Thesis, IAIN Salatiga.
Fillayata, VE, & Mukaram. (2020). The Influence of Product Innovation on Consumer Satisfaction (A Study on Road Café Steak & Pasta Bandung) . Industrial Research Workshop and National Seminar, 7–8, 969–976.
Finka, D., Sukma, A., & Muthohar, AM (2022). The Impact of Business Motivation, Business Competition, and Brand Equity on Business Development with Religiosity as Moderating Variable. Al-Amwal: Journal of Islamic Economics and Banking, 14(5), 1–13. https://doi.org/10.24235/amwal.v
Fitriani, A. (2016). The Role of Religiosity in Improving Psychological Well-Being. Journal of Interfaith Studies, 11(1).
Gemina, D., Silaningsih, E., & Yuningsih, E. (2016). The Influence of Business Motivation on Business Success with Business Ability as a Mediating Variable in the Small and Medium Snack Food Industry in East Priangan, Indonesia. Journal of Technology Management, 15(3), 297–323. https://doi.org/10.12695/jmt.2016.15.3.6
Heriningsih, S., & Sudaryati, D. (2019). The Influence of Good Governance and Human Resource Competence on Village Fund Management with Religiosity as a Moderator. Optimum Journal, 9(1).
Hermansyah. (2022). The Influence of Human Capital and Personality on the Business Success of MSME Entrepreneurs with Self-Efficacy as an Intervening Variable in Villages. JEMSI, 4(2), 153–167.
Hermansyah, H., & Dahmiri, D. (2019). Analysis of Factors Influencing the Success of Printing Industry Entrepreneurship (Case Study of Printing Industry Entrepreneurship in Jambi City). Journal of Applied Management and Finance, 8(3), 38–44. https://doi.org/10.22437/jmk.v8i3.8596
Hunt, S. D., & Morgan, R. M. (1996). The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions. Journal of Marketing, 60(4), 107–114. https://doi.org/10.1177/002224299606000410
Khikmah, SN, & Zuhriyah, E. (2017). The Effectiveness of Internal Control Systems and Human Resource Quality on the Success of Cooperative Businesses in Magelang Regency. The 6th University Research Colloquium 2017, 0(0), 541–546.
Kurniati, ED (2014). Efficiency and Innovation: Requirements for Batik MSMEs to Compete in the ASEAN Economic Community 2015: Analysis in Semarang Regency, Central Java, Indonesia. Indonesian Management Forum 6 Medan 2014, ISBN 2407-0548.
Kusuma, NT (2019). The Influence of Market Orientation and Product Innovation on Business Success in Small and Medium Enterprises (SMEs) in Yogyakarta Province. Dewantara UMKM Journal, 1(21), 1–9.
Marpaung, M., Ridwan, M., Sriani, S., & Silalahi, PR (2021). Moderation Analysis of Religiosity on the Influence of Education, Experience, and Motivation on the Performance of North Sumatra Provincial Government Employees. Scientific Journal of Islamic Economics, 7(2), 669–678. https://doi.org/10.29040/jiei.v7i2.2152
Muslih, A. (2021). The Influence of Motivation and Business Location on Business Success (Case Study of Batik SMEs in Jambi City). UNJA Thesis, 26(2), 173–180.
Muzaro`ah, Y. (2017). The Impact of Organizational Commitment and Leadership on Employee Performance with Religiosity as a Moderating Factor. Journal of Chemical Information and Modeling, 21(2), 1689–1699.
Noerchoidah, Nurdina, & Ariprabowo, T. (2022). Strengthening Entrepreneurial Competence and Product Innovation as Determinants of SME Performance. Business & Management Bulletin, 08(01), 113–124.
Nugraha, B. (2022). Statistical test development: Implementation of multiple linear regression methods with consideration of classical assumption tests. Pradina Pustaka.
Warinaning, J. (2015). A Conceptual Mapping Resource Advantage Theory, Competitive Advantage Theory, and Transient Competitive Advantage. Expert Journal of Business and Management, 3(2), 140–149.
Rachmadani, B. (2021). “The Effect of Sharia Bank Product Quality on Customer Loyalty in Savings at Bank Syariah Mandiri Darmo Branch with Religiosity as a Moderating Variable.” Thesis, Airlangga University, Surabaya, 1–89.
Sugiono, D. (2015). The Role of Subsidiary Ledgers as Details of the General Ledger in Determining the Cost of Production (A Study at Andromedia Printing, Malang). JABM, 22(2), 1–23.
Susilo, JH, & Agustino, MR (2022). The Influence of Human Capital and Innovation on the Success of Young Entrepreneurs. Global Economics, 13(01), 40–44.
Umam, NC (2016). Motion Graphic Design for Introduction of Gemawang Batik, Typical of Semarang Regency. Indonesian Institute of the Arts Yogyakarta.
Umiyati, H. (2021). Population and Sampling Techniques (The Phenomenon of Underage Marriage in the Community 5. 0 in City / Regency X) . UIN Alauddin Makassar, 19(June), 1–25.
Widiastuti, CT, Widyaswati, R., & Meiriyanti, R. (2019). Strategy for Increasing Creative and Innovative Human Resources in Semarang Batik SMEs (Study in Semarang Batik Village). Jurnal Riptek, 13(2), 124–130.
Zulkifli, RM, & Rosli, MM (2013). Entrepreneurial Orientation and Business Success of Malay Entrepreneurs: Religiosity as Moderator. International Journal of Humanities and Social Science, 3(10), 264–275.
Aini, N., & Widyarfendhi. (2019). The Influence of Self-Efficacy and Motivation on Business Success. Indonesian Journal of Management Science, 2(2), 184–195.
Aji, SP, Mulyadi, H., & Widjajanta, B. (2018). Entrepreneurial Skills for Business Success. Journal of Business Management Education, 3(3), 111–122.
Al Rasyid, H., & Tri Indah, A. (2018). The Influence of Product Innovation and Price on Yamaha Motorcycle Purchasing Decisions in South Tangerang City. Perspective, 16(1), 39–49. https://doi.org/2550-1178
Alkachvi, MD, & Handayani, T. (2019). The Influence of Creativity and Product Innovation on Business Success (Survey on Entrepreneurs of the Sukahaji Bird Cage Center in Bandung). Indonesian Computer University, 564, 1–73.
Almaidah, S., & Endarwati, T. (2019). Analysis of the influence of entrepreneurial characteristics, capital, motivation, experience, and business capabilities on business success in cashew-producing SMEs in Wonogiri Regency. National Seminar on Edusainstek FMIPA UNIMMUS, 111–124.
Amanah, A. (2014). History of Batik and Batik Motifs in Indonesia. National Seminar on Innovative Research II, 2, 539–545.
Anam, MS, Nadila, DL, Anindita, TA, & Rosia, R. (2020). The Influence of Product Quality, Price, and Brand Image on Purchasing Decisions for Citra Brand Hand and Body Lotion Products. Jesya (Journal of Economics & Sharia Economics), 4(1), 120–136. https://doi.org/10.36778/jesya.v4i1.277
Antari, NPD, Basmantra, IN, Eka Saputra, UW, & Prasetya Bandem, IGA (2022). The Dominance of Entrepreneurial Skills and Product Innovation on Success in Perak Celuk MSMEs. Journal of Management and Entrepreneurship Inspiration Research, 6(1), 10–18. https://doi.org/10.35130/jrimk.v6i1.270
Ardiyanti, DA, & Mora, Z. (2019). The Influence of Business Interest and Business Motivation on the Success of Young Entrepreneurs in Langsa City. Samudra Jurnal Ekonomi dan Bisnis, 10(2), 168–178. https://doi.org/10.33059/jseb.v10i02.1413
Atmaja, IKE, & Purnamawati, IGA (2020). The Influence of Social Capital, Human Capital, Transaction Costs on the Success of MSMEs in the Painting Industry in Buleleng Regency. JIMAT (Scientific Journal of Accounting Students) Undiksha, 11(3), 374–384.
Bharata, W. (2019). The Influence of Entrepreneurship Education and Business Motivation on Entrepreneurial Interest (A Study of Students of the Faculty of Economics, Muhammadiyah University of Ponorogo). Capital: Journal of Economics and Management, 2(2), 98. https://doi.org/10.25273/capital.v2i2.3985
Dahmiri, & Kholik, I. (2023). The Influence of Family Environment, Entrepreneurial Characteristics, and Product Innovation on Business Success. Journal of Economics and Business, 7, 598–605. https://doi.org/10.33087/ekonomis.v7i1.758
Desiyanti, R., & Kassim, AAM (2020). Financial Literacy on Business Performance: The Moderating Effect of Religiosity Among SMEs in Sumatra, Indonesia. International Journal of Academic Research in Accounting, Finance and Management Sciences, 10(2), 87–99. https://doi.org/10.6007/ijarafms/v10-i2/7371
Djollong, AF (2014). Technique of Quantitative Research. Istiqra ': Journal of Islamic Education and Thought, 2(1), 86–100.
Farah, A., & Sari, EP (2014). Human Capital and Productivity. Journal of Economics and Policy, 7(1), 22–28. https://doi.org/10.15294/jejak.v7i1.3840
Fatekhah, AO (2020). Analysis of the Influence of Innovation, Proactiveness , and Risk Taking on the Success of SMEs Through Religiosity as a Moderator Variable in Salatiga. Thesis, IAIN Salatiga.
Fillayata, VE, & Mukaram. (2020). The Influence of Product Innovation on Consumer Satisfaction (A Study on Road Café Steak & Pasta Bandung) . Industrial Research Workshop and National Seminar, 7–8, 969–976.
Finka, D., Sukma, A., & Muthohar, AM (2022). The Impact of Business Motivation, Business Competition, and Brand Equity on Business Development with Religiosity as Moderating Variable. Al-Amwal: Journal of Islamic Economics and Banking, 14(5), 1–13. https://doi.org/10.24235/amwal.v
Fitriani, A. (2016). The Role of Religiosity in Improving Psychological Well-Being. Journal of Interfaith Studies, 11(1).
Gemina, D., Silaningsih, E., & Yuningsih, E. (2016). The Influence of Business Motivation on Business Success with Business Ability as a Mediating Variable in the Small and Medium Snack Food Industry in East Priangan, Indonesia. Journal of Technology Management, 15(3), 297–323. https://doi.org/10.12695/jmt.2016.15.3.6
Heriningsih, S., & Sudaryati, D. (2019). The Influence of Good Governance and Human Resource Competence on Village Fund Management with Religiosity as a Moderator. Optimum Journal, 9(1).
Hermansyah. (2022). The Influence of Human Capital and Personality on the Business Success of MSME Entrepreneurs with Self-Efficacy as an Intervening Variable in Villages. JEMSI, 4(2), 153–167.
Hermansyah, H., & Dahmiri, D. (2019). Analysis of Factors Influencing the Success of Printing Industry Entrepreneurship (Case Study of Printing Industry Entrepreneurship in Jambi City). Journal of Applied Management and Finance, 8(3), 38–44. https://doi.org/10.22437/jmk.v8i3.8596
Hunt, S. D., & Morgan, R. M. (1996). The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions. Journal of Marketing, 60(4), 107–114. https://doi.org/10.1177/002224299606000410
Khikmah, SN, & Zuhriyah, E. (2017). The Effectiveness of Internal Control Systems and Human Resource Quality on the Success of Cooperative Businesses in Magelang Regency. The 6th University Research Colloquium 2017, 0(0), 541–546.
Kurniati, ED (2014). Efficiency and Innovation: Requirements for Batik MSMEs to Compete in the ASEAN Economic Community 2015: Analysis in Semarang Regency, Central Java, Indonesia. Indonesian Management Forum 6 Medan 2014, ISBN 2407-0548.
Kusuma, NT (2019). The Influence of Market Orientation and Product Innovation on Business Success in Small and Medium Enterprises (SMEs) in Yogyakarta Province. Dewantara UMKM Journal, 1(21), 1–9.
Marpaung, M., Ridwan, M., Sriani, S., & Silalahi, PR (2021). Moderation Analysis of Religiosity on the Influence of Education, Experience, and Motivation on the Performance of North Sumatra Provincial Government Employees. Scientific Journal of Islamic Economics, 7(2), 669–678. https://doi.org/10.29040/jiei.v7i2.2152
Muslih, A. (2021). The Influence of Motivation and Business Location on Business Success (Case Study of Batik SMEs in Jambi City). UNJA Thesis, 26(2), 173–180.
Muzaro`ah, Y. (2017). The Impact of Organizational Commitment and Leadership on Employee Performance with Religiosity as a Moderating Factor. Journal of Chemical Information and Modeling, 21(2), 1689–1699.
Noerchoidah, Nurdina, & Ariprabowo, T. (2022). Strengthening Entrepreneurial Competence and Product Innovation as Determinants of SME Performance. Business & Management Bulletin, 08(01), 113–124.
Nugraha, B. (2022). Statistical test development: Implementation of multiple linear regression methods with consideration of classical assumption tests. Pradina Pustaka.
Warinaning, J. (2015). A Conceptual Mapping Resource Advantage Theory, Competitive Advantage Theory, and Transient Competitive Advantage. Expert Journal of Business and Management, 3(2), 140–149.
Rachmadani, B. (2021). “The Effect of Sharia Bank Product Quality on Customer Loyalty in Savings at Bank Syariah Mandiri Darmo Branch with Religiosity as a Moderating Variable.” Thesis, Airlangga University, Surabaya, 1–89.
Sugiono, D. (2015). The Role of Subsidiary Ledgers as Details of the General Ledger in Determining the Cost of Production (A Study at Andromedia Printing, Malang). JABM, 22(2), 1–23.
Susilo, JH, & Agustino, MR (2022). The Influence of Human Capital and Innovation on the Success of Young Entrepreneurs. Global Economics, 13(01), 40–44.
Umam, NC (2016). Motion Graphic Design for Introduction of Gemawang Batik, Typical of Semarang Regency. Indonesian Institute of the Arts Yogyakarta.
Umiyati, H. (2021). Population and Sampling Techniques (The Phenomenon of Underage Marriage in the Community 5. 0 in City / Regency X) . UIN Alauddin Makassar, 19(June), 1–25.
Widiastuti, CT, Widyaswati, R., & Meiriyanti, R. (2019). Strategy for Increasing Creative and Innovative Human Resources in Semarang Batik SMEs (Study in Semarang Batik Village). Jurnal Riptek, 13(2), 124–130.
Zulkifli, RM, & Rosli, MM (2013). Entrepreneurial Orientation and Business Success of Malay Entrepreneurs: Religiosity as Moderator. International Journal of Humanities and Social Science, 3(10), 264–275.
Published
2025-12-01
How to Cite
Alfarizqi, M., Rosia, R., & Hartono, B. (2025). How to Make Business Success in SMEs?. Annual International Conference on Islamic Economics and Business (AICIEB), 5(-), 267-277. https://doi.org/https://doi.org/10.18326/aicieb.v5i-.826
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