The Role of Satisfaction in Mediating Trust, Religiosity, and Servive Quality on BSI Customer Loyalty
Abstract
This study aims to prove the influence of e-trust, e-religiosity , and e-service quality on e-loyalty. This type of research uses quantitative research. The population used is the people of Salatiga City who use BSI mobile banking . Sampling uses the Cochran formula. The number of samples used in this study is 100 respondents, data collection uses a questionnaire distributed online. This study uses the variables e-trust (X1), e-religiosity (X2), e-service quality (X3), e-loyalty (Y), and e-satisfaction (Z). This study uses multiple linear regression assisted by SPSS. The results of the study show that (X1) has a positive but insignificant influence on (Y), (X2) has a positive but insignificant influence on (Y), (X3) has a positive and significant influence on (Y), (Z) has a positive and significant influence on (Y), (Z) is able to mediate the influence of (X1) on (Y), (Z) is unable to mediate the influence of (X2) on (Y) and (Z) is able to mediate the influence of (X3) on (Y).
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