Strategies to Enhance Repurchase Intentions of Rabbani Products: The Impact of Price Promotion, Product Quality, and Islamic Service Quality through Consumer Satisfaction
Abstract
This study aims to determine the effect of price promotion, product quality and Islamic service quality on repurchase intentions through consumer satisfaction as an intervening variable (a case study of consumers of Rabbani products in Semarang Regency). The sample used is 100 respondents with accidental sampling technique. The results showed that Islamic service quality can affect consumer satisfaction and repurchase interest, but price promotion and product quality do not. Consumer satisfaction also proved unable to mediate the relationship between price promotion, product quality, and Islamic service quality on repurchase intention
References
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Prastiwi, M. F. D. (2019). Analisis Pengaruh Labelisasi Halal, in-Store Display, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen.
Pratiwi, D. S. (2017). Pengaruh promosi harga terhadap kepuasan pelanggan pada industri hotel di batam.
Putri, A. D. E. (2020). Pengaruh Citra Merek Terhadap Minat Beli Ulang dengan Memperhatikan Harga, Kualitas Produk, dan Promosi Pada Produk Kosmetik Wardah [Universitas Mercu Buana]. https://repository.mercubuana.ac.id/56981/
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Saifudin, S. (2017). Pengaruh Kualitas Layanan Syariah, Nilai-Nilai Islam dan Citra Destinasi Terhadap Loyalitas Dengan Kepuasan Pengunjung Sebagai Variabel Intervening (Studi Pada Masjid Agung Demak). IAIN Kudus.
Saifudin, S. (2019). Pengaruh Iklan Islami Terhadap Minat Beli Calon Konsumen Matahari Dept. Store di Jawa Tengah. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 7(2), 143–160. https://doi.org/10.21043/bisnis.v7i2.5724
Saifudin, S. (2021). Can Religious Tourism Meet Tourist Satisfaction through its Halal-Friendly? BISNIS: Jurnal Bisnis Dan Manajemen Islam, 9(2), 205–224. https://journal.iainkudus.ac.id/index.php/Bisnis/article/view/11999
Saifudin, S., & Kesuma, M. (2021). Factors that shape Muslim consumers ’ purchase decisions on Pattaya Corner Products , Salatiga City. 1(3), 144–152.
Saifudin, S., & Puspita, R. E. (2020). Predicting the Intention of Millennial Moslems to Visit Halal Tourism. Equilibrium: Jurnal Ekonomi Syariah, 8(1), 129–142. https://doi.org/10.21043/equilibrium.v8i1.7322
Saifudin, S., Puspita, R., Zuhri, A., Muhlisin, M., & Mochlasin, M. (2020). Intention to Purchase Halal Cosmetics on Indonesian Women. The 2nd International Conference of Business, Accounting and Economics (ICBAE). https://doi.org/10.4108/eai.5-8-2020.2301092
Schiffman, L., & Wisenblit, J. L. (2015). Consumer Behavior (11th ed.). Pearson.
Tanjung, F., & Setiomuliono, M. (2016). Analisis Pengaruh Promosi Harga Terhadap Minat Beli Ulang Dengan Kepuasan Sebagai Variabel Perantara Di De Boliva Surabaya Town Square. Jurnal Hospitality Dan Manajemen Jasa, 4(1), 298–310.
Xu, L., Blankson, C., & Prybutok, V. (2017). Relative Contributions of Product Quality and Service Quality in the Automobile Industry. Https://Doi.Org/10.1080/10686967.2017.11918498, 24(1), 21–36. https://doi.org/10.1080/10686967.2017.11918498
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2. https://doi.org/10.2307/1251446
Agusmal, & Wardi, Y. (2020). Effects of Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM on Muslim Tourist Loyalty in West Sumatra BT - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accou. 592–598. https://doi.org/https://doi.org/10.2991/aebmr.k.201126.066
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/https://doi.org/10.1016/0749-5978(91)90020-T
Assael. (2008). Consumer Behavior and Marketing Action (6th ed.). Thomson Publish.
Bahar, A., & Sjaharuddin, H. (2015). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Dan Minat Beli Ulang. 3, 14–34.
Campo, S., & Yagüe, M. J. (2008). Tourist Loyalty to Tour Operator: Effects of Price Promotions and Tourist Effort: Http://Dx.Doi.Org/10.1177/0047287507303975, 46(3), 318–326. https://doi.org/10.1177/0047287507303975
Cronin, J. J., & Taylor, S. A. (1992). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56(3), 55. https://doi.org/10.2307/1252296
Dewi, D. F. (2020). Pengaruh Kualitas Pelayanan Islami, Disiplin Kerja Pegawai, Dan Fasilitas Terhadap Kepuasan Masyarakat Pemohon Paspor Di Kantor Imigrasi Kelas II Blitar. Desember.
Ferdinand, A. (2002). Metode Penelitian Manajemen. Badan Penerbit Universitas Diponegoro.
Ghassani, M. T., & Suryoko, S. (2017). Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang Bandeng Juwana Vaccum Melalui Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Pelanggan PT. Bandeng Juwana Elrina Semarang). Diponegoro Journal of Social and Political Science, 1–8.
Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25 (9th ed.). Badan Penerbit Undip.
Hariyanti. (2011). Jurnal sains pemasaran indonesia. X(1), 47–87.
Haryanto, R. A. (2013). Strategi Promosi, Kualitas Produk, Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Restoran Mcdonaldâ€TMS Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(4), 1465–1473. https://doi.org/10.35794/emba.v1i4.2923
Huang, H. C., Chang, Y. T., Yeh, C. Y., & Liao, C. W. (2014). Promote the price promotion the effects of price promotions on customer evaluations in coffee chain stores. International Journal of Contemporary Hospitality Management, 26(7), 1065–1082. https://doi.org/10.1108/IJCHM-05-2013-0204
Huff, L., & Alden, D. (2000). Sebuah Model Respon Manajerial Untuk Promosi Penjualan Analisis Empat Negara. Journal of Global Marketing, 13.
Kasdi, A., & Saifudin, S. (2019). Influence of Sharia Service Quality, Islamic Values, and Destination Image toward Loyalty Visitors’ on Great Mosque of Demak. International Journal of Islamic Business and Economics (IJIBEC), 3(2), 117–129. https://doi.org/10.28918/ijibec.v3i2.1909
Kasdi, A., & Saifudin, S. (2020). Resilience of Muslim Families in the Pandemic Era : Indonesian Millennial Muslim Community’s Response Against COVID-19. Jurnal Penelitian, 17(1), 81–94. https://doi.org/https://doi.org/10.28918/jupe.v17i1.2781
Kotler, P., & Armstrong, G. (2017). Principles of Marketing (17th ed.). Pearson Education. https://books.google.co.id/books?id=xOz0DQAAQBAJ
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran (Thirteenth). Pearson Education.
Kusuma, K., Christina, W. U., & Metta, P. (2018). Pemediasian Kepuasan Konsumen Pada Pengaruh Kualitas Layanan Dan Harga Terhadap Minat Beli Ulang Perusahaan Sinar Karya Pemenang. Jurmal Manajemen Dan Start Up Bisnis, 03.
Kusumawati, D., & Saifudin. (2020a). Pengaruh Nilai Pelanggan dan Citra Destinasi Terhadap Niat Berkunjung Kembali dengan Kepuasan Sebagai Variabel Mediasi (Studi pada Wisatawan Masjid Agung Demak). Equilibria Pendidikan, 5(2), 34–44. https://doi.org/https://doi.org/10.26877/ep.v5i2.7437
Kusumawati, D., & Saifudin, S. (2020b). Pengaruh Persepsi Harga dan Kepercayaan Terhadap Minat Beli Secara Online Saat Pandemi Covid-19 Pada Masyarakat Millenia di Jawa Tengah. JAB (Jurnal Akuntansi & Bisnis), 6(1), 1–13. http://journal.stie-yppi.ac.id/index.php/JAB/article/view/299/244
Muhammad, N. (2020). Kepuasan Dan Loyalitas Pengguna Elektronik Maal ( E-maal ) Di Toko Basmalah.
Mustika, N., & Saifudin, S. (2021). Analysis of Factors Affecting Student Behavior in Using Go-Food Services (Case Study of FEBI IAIN Salatiga Students). JIEM: Journal of Islamic Enterpreneurship and Management, 1(1), 50–59. https://e-journal.iainsalatiga.ac.id/index.php/jiem/index
Oktaviani, H. R., Saifudin, S., & Puspita, R. E. (2019). Kualitas Layanan Sebagai Strategi Peningkatan Kepuasan Pengunjung Perpustakaan. Pustabiblia: Journal of Library and Information Science, 3(2), 159–174. https://doi.org/10.18326/pustabiblia.v3i2.159-174
Othman, A., & Owen, L. (2001). Adopting and Measuring Customer Service Quality (SQ) In Islamic Banks: a Case Study in Kuwait Finance House. International Journal of Islamic Financial Services, 3(1).
Prastiwi, M. F. D. (2019). Analisis Pengaruh Labelisasi Halal, in-Store Display, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen.
Pratiwi, D. S. (2017). Pengaruh promosi harga terhadap kepuasan pelanggan pada industri hotel di batam.
Putri, A. D. E. (2020). Pengaruh Citra Merek Terhadap Minat Beli Ulang dengan Memperhatikan Harga, Kualitas Produk, dan Promosi Pada Produk Kosmetik Wardah [Universitas Mercu Buana]. https://repository.mercubuana.ac.id/56981/
Putri, A. D., Rahayu, S., & Astuti, T. (2017). Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen serta Dampaknya Terhadap Minat Beli Ulang Konsumen (Studi Pada Blends Pasta & Chocolate Cabang Unika Semarang). 6, 1–10.
Ramaputra, B., & Hermani, A. (2017). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Minat Beli Ulang. Diponegoro Journal of Social and Political Science, Hal 1-8.
Reich, Y., & Levy, E. (2007). Managing product design quality under resource constraints. Http://Dx.Doi.Org/10.1080/0020754042000208394, 42(13), 2555–2572. https://doi.org/10.1080/0020754042000208394
Runtunuwu, J., Oroh, S., & Taroreh, R. (2014). Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Cafe Dan Resto Cabana Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 2(3), 1803–1813. https://doi.org/10.35794/emba.v2i3.5973
Saifudin, S. (2017). Pengaruh Kualitas Layanan Syariah, Nilai-Nilai Islam dan Citra Destinasi Terhadap Loyalitas Dengan Kepuasan Pengunjung Sebagai Variabel Intervening (Studi Pada Masjid Agung Demak). IAIN Kudus.
Saifudin, S. (2019). Pengaruh Iklan Islami Terhadap Minat Beli Calon Konsumen Matahari Dept. Store di Jawa Tengah. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 7(2), 143–160. https://doi.org/10.21043/bisnis.v7i2.5724
Saifudin, S. (2021). Can Religious Tourism Meet Tourist Satisfaction through its Halal-Friendly? BISNIS: Jurnal Bisnis Dan Manajemen Islam, 9(2), 205–224. https://journal.iainkudus.ac.id/index.php/Bisnis/article/view/11999
Saifudin, S., & Kesuma, M. (2021). Factors that shape Muslim consumers ’ purchase decisions on Pattaya Corner Products , Salatiga City. 1(3), 144–152.
Saifudin, S., & Puspita, R. E. (2020). Predicting the Intention of Millennial Moslems to Visit Halal Tourism. Equilibrium: Jurnal Ekonomi Syariah, 8(1), 129–142. https://doi.org/10.21043/equilibrium.v8i1.7322
Saifudin, S., Puspita, R., Zuhri, A., Muhlisin, M., & Mochlasin, M. (2020). Intention to Purchase Halal Cosmetics on Indonesian Women. The 2nd International Conference of Business, Accounting and Economics (ICBAE). https://doi.org/10.4108/eai.5-8-2020.2301092
Schiffman, L., & Wisenblit, J. L. (2015). Consumer Behavior (11th ed.). Pearson.
Tanjung, F., & Setiomuliono, M. (2016). Analisis Pengaruh Promosi Harga Terhadap Minat Beli Ulang Dengan Kepuasan Sebagai Variabel Perantara Di De Boliva Surabaya Town Square. Jurnal Hospitality Dan Manajemen Jasa, 4(1), 298–310.
Xu, L., Blankson, C., & Prybutok, V. (2017). Relative Contributions of Product Quality and Service Quality in the Automobile Industry. Https://Doi.Org/10.1080/10686967.2017.11918498, 24(1), 21–36. https://doi.org/10.1080/10686967.2017.11918498
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2. https://doi.org/10.2307/1251446
Published
2025-12-01
How to Cite
Miskiyyah, M., Rofi’ah, S., Chabibi, B., & Saifudin, S. (2025). Strategies to Enhance Repurchase Intentions of Rabbani Products: The Impact of Price Promotion, Product Quality, and Islamic Service Quality through Consumer Satisfaction. Annual International Conference on Islamic Economics and Business (AICIEB), 5(-), 184-191. https://doi.org/https://doi.org/10.18326/aicieb.v5i-.789
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